How do you do basic keyword analysis for SEO?

Search Engine Optimization (SEO) starts with a keyword analysis that determines the key words and phrases that people use when they search for a product or service via Google, Yahoo or any other search engine on the Internet.

Search-engine professionals offer expanded products, services and there are a number of different tools out there to use. Following we have listed some basic steps for a keyword analysis that won’t cost anything - except your time, of course. Oh and by the way, most of these are free tools online.

For example, you could use Google Trends -- which allows you to challenge words against each other and to identify the words or phrases that are searched for more or less often in the Google Search Engine.

What are your key messages? Jot down a few of the words and phrases that stand out.
2) Go to http://www.webconfs.com/keyword-playground.php for a keyword toolset.
3) Enter your keywords and phrases. As the toolset generates data, you should copy the results for searches per month into a spreadsheet. One column is for the search term and the other column is for search volume. Create a third column called "competition."
4) Go to http://google.com and, one at a time, enter each keyword or phrase. As you enter each word or phrase, at the right side of the blue horizontal bar above the search results, Google reports "Results 1 - 10 of about x" -- where x is total number of search results found by Google.
5) For each keyword, enter the total number of search results into the third column of your spreadsheet, "competition." Repeat for all the keyword phrases you can think of.
6) You can sort your spreadsheet under the search volume column (the second column) in descending order.
6) Now look for applicable keyword phrases that have a high search volume but a corresponding low number in the "competition" column. These are the keyword phrases you will want to use -- the PRIME keyword phrases.

That's it. It does take constant time and tweaking. But it is the wave of the future. So stay tuned and we will cover how to use your new found keywords.