Tough Times Require SEO and Social Media Marketing

Most of us over 40 years of age have all been though tough economic times in our careers, and having just done my taxes, and reading the Wall Street Journal every day, plus watching the news ... I can now admit, times are getting a bit tough. It's an election year.

Many folks have been talking to MarCom about doing search engine optimization and social media marketing -- and my associate Mike and I agree on this one -- the worse thing companies can do is stop marketing altogether. This is a huge mistake, because while you stop marketing, your worse nightmare of a competitor is ramping things up.

The reality these days is that in order to keep your small to medium sized business afloat - you need to do a minimum of a limited amount of marketing and advertising. But then what does that mean today? Many folks are just realizing that SEO and social media are party of the marketing mix, therefore they had just started to get serious about hiring experts like us to help them.

The bottom line? Do it. Here's why. If you have a company with products and services, and you rely on website traffic for sales, if you don't appear on the Page One of Google and other search engines, chances are people will not find you. And many folks are already optimized. We have a dentist client - as an example - Wilshire Dental Care. Just as fast as our client's website increases in its ranking with Google, his competition is working just as hard or harder and paying their SEO specialists allot to keep them on top! So our client really should increase our SEO and social media marketing efforts so that he stays on top and ahead of his competition. The bad news is IF he were to stop, his rankings will diminish, and six months from now? His competitors will be on page one of Google, and he will not.

Also the crazy thing is that right now, many SEO specialists are charging more than we do. I just did an analysis of Los Angeles SEO experts -- and we came across others who do what we do but who charge triple what we charge.

Here are some pointers you may want to keep in mind when considering SEO and social media marketing.
• There should be a compelling reason for you to look at it, read it, listen to it, watch it, like it, interact with it, and ultimately buy it!
•Today, people use search engines, like Google, to get what they want, how they want it - fast.
•The biggest challenge now is how to communicate your story over multiple channels, including the Internet.
•Becoming an “Authority Website” is the gold rush of the Internet.
•Authority = Attention
•Attention = Money