MarCom is no doubt, one of just a few cutting edge social media marketing firms in Los Angeles, and we are always getting leads for companies that have no clue about what their online marketing needs are or should be. Many people believe their web designers, or programmers, who often times "think" they know how to do search engine optimization (SEO). Our experience almost every time is that companies are NOT well optimized. if anything, webd esigners can do more damage than good when it comes to advising about SEO.
In order to help a company determine what they need to do insofar as SEO and SMM, MarCom has been also been conducting search engine optimization audits for companies. We just did one for client, ExpenseWatch.
Here's what our basic statement of work for an audit looks like. First we research and determine the keywords associated with your company's products or services that are most likely to achieve high search-engine rankings. Next we recommended a keyword strategy with the top SEO words and phrases and make suggestions to map the keywords to specific website pages, as well as how these words relate to competitive websites. You'll get a very comprehensive spreadsheet with this data.
Next MarCom conducts an audit of your current SEO and SEM and then provides recommendations for improving both. The audit reviews website content and offers suggestions for how to repackage pages and add to them. The navigation of the site is reviewed. In some cases we can provide a formula for your website Meta, title and description tags but it's often just easier for us to be hired to implement them.
The audit will also include your competitor activities, site visitor information, Google Adwords spends and organic search results. MarCom also recommends analytics or measurement tools and provides tips to analyze data. If your company already has a Google Adwords program, we'll review it (once you give us access) and provide tips for budgeting, improvements in the campaigns and we'll analyze their results. One of our clients was spending $28k per month. They are now down to around $7k per month thanks to our work. We weaned them off of Google Adword spending and improved their search engine results so they tripled their leads. We saved big marketing dollars.
In summary, many companies are able to leverage their existing content and outside websites already linking to them by using best of breed Search Engine Optimization (SEO) tactics. These include adding individual, relevant title tags, description tags, and where applicable, alt image tags to the website. But for others, we recommend our three phase approach: 1) Onsite optimization. 2) Offsite Optimization, and 3) Linking strategies and Social Media Marketing.
Tuesday, March 31, 2009
Thursday, March 26, 2009
Find me on Twitter at MarCom4SMM - for Social Media Marketing
The Aberdeen Group recently published a report, “The ROI on Social Media Marketing,” which was sponsored by Visible Technologies. The report affirms that marketers have developed the methods and tools to drive return on investment (ROI) for companies via social media. It's just one more reason why I now have a Twitter account for MarCom - twitter me at MarCom4SMM.
This just affirms what Marcom New Media, a Los Angeles social media marketing firm, has been doing for the last five years, which entails listening to customers and influencing prospects. Actually, we keep telling clients that in order to compete online, flourish and be more profitable, there are three key steps:
Phase I - Online SEO
Phase II - Offline Link Building and Pay per Click (PPC)
Phase III- Social Media Marketing
The research report said 63 percent of the companies in their survey (defined as best-in-class) planned to increase their social media marketing budgets this year.
The truth is, social media networks started around the spring of 2007, and today, memberships in platforms like Facebook, or My Space, are in the hundreds of millions. We started doing tactics like forum posting back in the year 2000.
But there is something else know as social media optimization. This includes offsite optimization strategies with the intent of distributed content across multiple social media networks. Tools for this include adding links to services such as Digg, Del.icio.us or Readdit.
MarCom writes unique content (all articles must be 30 to 40 % unique or different than any other document on the Web) that's embedded with your key words and phrases, so when people search online, there’s a better chance of finding your content via the search engines.
We are also a Los Angeles Search Engine Marketing (SEM) firm, and helps clients audit and determine search marketing strategies for increased lead generation online. We use a many different social networking platforms for branding online.
A couple of the areas that have grown for us includes ghostwriting blogs for clients. We also shoot video shorts, edit them and syndicate them online in places like Google video or YouTube, and record and manage podcasts. We recently completed a number of online videos for our client The Wiley Protocol, which are also on YouTube, and syndicated around the Internet.
This just affirms what Marcom New Media, a Los Angeles social media marketing firm, has been doing for the last five years, which entails listening to customers and influencing prospects. Actually, we keep telling clients that in order to compete online, flourish and be more profitable, there are three key steps:
Phase I - Online SEO
Phase II - Offline Link Building and Pay per Click (PPC)
Phase III- Social Media Marketing
The research report said 63 percent of the companies in their survey (defined as best-in-class) planned to increase their social media marketing budgets this year.
The truth is, social media networks started around the spring of 2007, and today, memberships in platforms like Facebook, or My Space, are in the hundreds of millions. We started doing tactics like forum posting back in the year 2000.
But there is something else know as social media optimization. This includes offsite optimization strategies with the intent of distributed content across multiple social media networks. Tools for this include adding links to services such as Digg, Del.icio.us or Readdit.
MarCom writes unique content (all articles must be 30 to 40 % unique or different than any other document on the Web) that's embedded with your key words and phrases, so when people search online, there’s a better chance of finding your content via the search engines.
We are also a Los Angeles Search Engine Marketing (SEM) firm, and helps clients audit and determine search marketing strategies for increased lead generation online. We use a many different social networking platforms for branding online.
A couple of the areas that have grown for us includes ghostwriting blogs for clients. We also shoot video shorts, edit them and syndicate them online in places like Google video or YouTube, and record and manage podcasts. We recently completed a number of online videos for our client The Wiley Protocol, which are also on YouTube, and syndicated around the Internet.
Monday, March 16, 2009
Email Marketing Report in From Forrester
According to a March 13, 2009 alert from Forrester, a report entitled, "Optimizing Email Marketing In An Economic Slowdown And Its Impact On Vendor Selection," by David Daniels
with Lauren Jesuitus, Corina Matiesanu, Dave Frankland and Emily Murphy, makes it clear we need to take heed. Following is an excerpt from that document. Marcom New Media, a Los Angeles Internet marketing company, believes that Forrester reports are a good indicator of the marketing marketplace.
"The current economic environment puts increased pressure on email marketers against which they must adjust their practices and strategies. A July 2008 JupiterResearch/Clickz survey of 286 email marketing executives reveals classic challenges of constrained staffing resources and data integration challenges. Driven by staffing challenges and the need to drive further cost efficiencies, 24% of marketers plan on switching their email service providers (ESPs) over the next 12 months. Email Marketers will need to quickly respond to changing consumer communication patterns and social marketing opportunities and must prioritize tactics to create efficiencies within their email marketing practices, such as improved use of targeting, leveraging automation and customer generated content as well as removing non-responsive subscribers from ongoing mailings."
with Lauren Jesuitus, Corina Matiesanu, Dave Frankland and Emily Murphy, makes it clear we need to take heed. Following is an excerpt from that document. Marcom New Media, a Los Angeles Internet marketing company, believes that Forrester reports are a good indicator of the marketing marketplace.
"The current economic environment puts increased pressure on email marketers against which they must adjust their practices and strategies. A July 2008 JupiterResearch/Clickz survey of 286 email marketing executives reveals classic challenges of constrained staffing resources and data integration challenges. Driven by staffing challenges and the need to drive further cost efficiencies, 24% of marketers plan on switching their email service providers (ESPs) over the next 12 months. Email Marketers will need to quickly respond to changing consumer communication patterns and social marketing opportunities and must prioritize tactics to create efficiencies within their email marketing practices, such as improved use of targeting, leveraging automation and customer generated content as well as removing non-responsive subscribers from ongoing mailings."
Friday, February 27, 2009
The Future - 2009 Marketing Trends
-In case you are wondering, or curious, the outlook for 2009 advertising remains pretty upbeat for certain types of online media and marketing - including search, video and multicultural initiatives. However, traditional media and some social networks can expect to face serious difficulties going forward, says eMarketer.
Here are that firm's key trends for 2009:
1. Marketers will continue to stretch their budgets by making use of cost-efficient online ad placements. In addition to the Internet’s accountability and targeting, which permit more-focused media buys, lower prices for most display ads and less competition for many search keywords will make online a buyers’ market.
2. Search Marketing Remains Recession-Resistant: While search marketing is not recession-proof, it is recession-resistant, with estimated spending growth in 2009 at 14.9%, to $12.3 billion.
The reasons for search’s strength:
Search is highly measurable and will help retain many budgets and increase some others, as advertisers look for secure and effective marketing methods to combat the fear inherent in an economic meltdown.
Consumers who monetize search ads by deciding whether or not to click, will be both taking money off the table (by shopping less) and putting money back on the table (by searching for deals).
Search advertising will grow less in 2009 than in any previous year. Its inherent strength means greater spending gains than for any other major form of advertising, whether online or through traditional media.
3. Video Ad Spending Will Run Counter to Economic Trends: Video ad spending growth will run counter to overall economic developments, rising by 45 percent in 2009 to reach $850 million.
Check out these two key factors: First, the sharp escalation of professional video content on the web — coming mainly from TV networks — is creating a viable base for brand marketers. Second, even though most advertisers are increasingly cautious with their budgets, they still need to reach online audiences, and woo their shrinking wallets, with messages that reach their hearts and minds. This should add up to more video, according to eMarketer.
4. Social Network Shakeout: With US ad revenue growth slowing, smaller and niche social networks will have a tough time gaining traction and several may close down or be acquired by larger players. In addition, marketers that have built standalone social networks tied to their brands will either shutter them or migrate them to existing social network platforms where they can reach a broader audience.
5. New Revenue Streams for Social Networks: E-commerce will be a growing revenue stream for social network sites. Expect both MySpace and Facebook to enhance their self-serve advertising systems to allow consumers and businesses to buy and sell real-world goods and services. Facebook, already a de facto business networking site because of the number of businesspeople who use it, will develop ad programs aimed at B2B companies. This will directly affect LinkedIn.
6. E-Commerce Sales Growth From Existing Online Buyers: Online retail sales (excluding travel) will grow by only 4% in 2009—the first full year to feel the impact of the economic crisis. Over the long term, online sales growth has been on a downward slope as the number of online buyers approaches saturation. So, the economy accentuates an existing trend. Most retail e-commerce sales growth in the future will come from increased spending by current online buyers.
7. Seismic Shift in TV Ad Sales: US TV ad spending will decline 4.2% to $66.9 billion in 2009. This precipitous drop in spending reflects not only expectations of a continued poor economy but a seismic shift in the way television advertising is bought and sold, eMarketer said.
Like other traditional media, TV advertising was already suffering, and now the climate will be even tougher. Fragmentation on TV and declines in viewership have made it more difficult for advertisers to reach audiences. Broadcasters will be pressed to redefine their businesses in an increasingly digital world. They will focus on expanding programming to the online realm and will continue to test business models.
8. Newspaper Companies to Become Casualties: Newspaper advertising will decline in 2009 more than any other medium. Industry-wide cutbacks will continue, and there will be some consolidation, while firms will be forced to undertake drastic measures to stay afloat. The industry was limping before the recession and the market can expect more newspaper companies to become casualties.
9. User-Generated Content Aggregation: With so much user-generated media populating the web and mobile channels, content aggregation will become more important than ever. In 2009, expect to see the emergence of real-time aggregation tools that combine algorithmic approaches with human input. These aggregation tools will develop from the ground up, much like the content itself.
10. Multicultural Marketing Will Gain Intensity Online: Although white Americans make up about 70% of the US internet population, more and more African-Americans and Hispanics are going online through their PCs and their mobile phones. Marketers will follow, targeting these segments with language and culture-specific messages, which will evolve from their general-market campaigns.
Here are that firm's key trends for 2009:
1. Marketers will continue to stretch their budgets by making use of cost-efficient online ad placements. In addition to the Internet’s accountability and targeting, which permit more-focused media buys, lower prices for most display ads and less competition for many search keywords will make online a buyers’ market.
2. Search Marketing Remains Recession-Resistant: While search marketing is not recession-proof, it is recession-resistant, with estimated spending growth in 2009 at 14.9%, to $12.3 billion.
The reasons for search’s strength:
Search is highly measurable and will help retain many budgets and increase some others, as advertisers look for secure and effective marketing methods to combat the fear inherent in an economic meltdown.
Consumers who monetize search ads by deciding whether or not to click, will be both taking money off the table (by shopping less) and putting money back on the table (by searching for deals).
Search advertising will grow less in 2009 than in any previous year. Its inherent strength means greater spending gains than for any other major form of advertising, whether online or through traditional media.
3. Video Ad Spending Will Run Counter to Economic Trends: Video ad spending growth will run counter to overall economic developments, rising by 45 percent in 2009 to reach $850 million.
Check out these two key factors: First, the sharp escalation of professional video content on the web — coming mainly from TV networks — is creating a viable base for brand marketers. Second, even though most advertisers are increasingly cautious with their budgets, they still need to reach online audiences, and woo their shrinking wallets, with messages that reach their hearts and minds. This should add up to more video, according to eMarketer.
4. Social Network Shakeout: With US ad revenue growth slowing, smaller and niche social networks will have a tough time gaining traction and several may close down or be acquired by larger players. In addition, marketers that have built standalone social networks tied to their brands will either shutter them or migrate them to existing social network platforms where they can reach a broader audience.
5. New Revenue Streams for Social Networks: E-commerce will be a growing revenue stream for social network sites. Expect both MySpace and Facebook to enhance their self-serve advertising systems to allow consumers and businesses to buy and sell real-world goods and services. Facebook, already a de facto business networking site because of the number of businesspeople who use it, will develop ad programs aimed at B2B companies. This will directly affect LinkedIn.
6. E-Commerce Sales Growth From Existing Online Buyers: Online retail sales (excluding travel) will grow by only 4% in 2009—the first full year to feel the impact of the economic crisis. Over the long term, online sales growth has been on a downward slope as the number of online buyers approaches saturation. So, the economy accentuates an existing trend. Most retail e-commerce sales growth in the future will come from increased spending by current online buyers.
7. Seismic Shift in TV Ad Sales: US TV ad spending will decline 4.2% to $66.9 billion in 2009. This precipitous drop in spending reflects not only expectations of a continued poor economy but a seismic shift in the way television advertising is bought and sold, eMarketer said.
Like other traditional media, TV advertising was already suffering, and now the climate will be even tougher. Fragmentation on TV and declines in viewership have made it more difficult for advertisers to reach audiences. Broadcasters will be pressed to redefine their businesses in an increasingly digital world. They will focus on expanding programming to the online realm and will continue to test business models.
8. Newspaper Companies to Become Casualties: Newspaper advertising will decline in 2009 more than any other medium. Industry-wide cutbacks will continue, and there will be some consolidation, while firms will be forced to undertake drastic measures to stay afloat. The industry was limping before the recession and the market can expect more newspaper companies to become casualties.
9. User-Generated Content Aggregation: With so much user-generated media populating the web and mobile channels, content aggregation will become more important than ever. In 2009, expect to see the emergence of real-time aggregation tools that combine algorithmic approaches with human input. These aggregation tools will develop from the ground up, much like the content itself.
10. Multicultural Marketing Will Gain Intensity Online: Although white Americans make up about 70% of the US internet population, more and more African-Americans and Hispanics are going online through their PCs and their mobile phones. Marketers will follow, targeting these segments with language and culture-specific messages, which will evolve from their general-market campaigns.
Thursday, January 15, 2009
A Client's Social Media Format Press Release on Bioidentical Hormones
Today we posted a rather interesting press release on our client's product, the Wiley Protocol. We had just completed five audio tape podcasts of amazing interviews with doctors, so we added one to the MarketWire distribution, and then quoted the other doctor in our release. We added this photo of one of our seminar advertisements, and linked to that page on the website.
We linked to many great reference spots on the website, including testimonials. Since Oprah Winfrey's show today was going to be on hormone therapy, that was mentioned in the release. Since Suzanne Somers' choice for bioidentical hormones IS the Wiley Protocol and she has written about the Protocol in her books, Ageless, and Breakthrough, I used a quote from one of the Wiley testimonials and linked to it on our website.
Next I posted the release on DIGG, bookmarked Del.icio.us and put it in my Facebook page, then Twittered it out to my followers. I blogged bloggers that focus on health, sent it to my personal email list, and the client's list of over 900 contacts, and I plan to email our media contacts tonight and tomorrow.
By the time the Oprah show aired at 3 p.m.PST, our release, blog items, etc. and links to the Wiley Protocol website, blog items, and articles were on the first pages of the search engines like Google when people typed in the key phrases "bio-identical hormones," Oprah Winfrey," or The Wiley Protocol, etc. These tactics are the essence of social media marketing and PR. The release is below.
Doctors Share Promising Symptom Relief From Women on Wiley Protocol Bioidentical Hormone Replacement
Wiley Protocol Hormone Therapy Makes Hot Flashes, Foggy Brain, Sleep Loss, Diminished Libido, Migraines, and Depression Symptoms of the Past; Menopausal Women Look Younger and Feel Like Themselves Again
Doctors worldwide are attending T.S. Wiley's 'Two Days Back on Earth' environmental endocrinology seminars. They are also learning about the only cyclical biomimetic hormone restoration -- the Wiley Protocol bioidentical hormone replacement therapy (BHRT).
Dr. Christian Renna shares insights about his patients using the Wiley Protocol bioidentical hormone replacement therapy, stating that it restores the feeling of being yourself after experiencing a loss of self that occurs in perimenopause and menopause.
Highlighted Links
Wiley Protocol Hormone Therapy
SANTA BARBARA, CA--(Marketwire - January 15, 2009) - Wiley Systems, Inc. announced that mounting anecdotal evidence from participating physicians indicates that the majority of women who use the Wiley Protocol no longer experience hot flashes, sleep better, have increased energy, report better sex lives, and are happier, less moody, feel better and look younger.
The Wiley Protocol® is a bioidentical hormone replacement therapy that provides women with a more accurate form of restoration for lost endocrine function than conventional bioidentical therapies. More and more health care practitioners are attending Wiley's two-day environmental endocrinology "Two Days Back on Earth" seminar to learn a new perspective on aging, how our environment affects us, and about cyclical biomimetic hormone restoration therapy. With new rationale for treatment and diagnosis of their patients, they are taking that knowledge and applying it to those in need.
Millions of baby boomer women are either in perimenopause or menopause, and the issue of hormone therapy is gaining considerable media attention. Today's "Oprah Winfrey Show" is slated to air the first of a two part segment -- "The Great Debate: Should You Replace Your Hormones?" A feature story by Mary Duenwald in the February issue of O Magazine tells "Everything you need to know about menopause (but were too hot, tired, confused and cranky to ask.)"
After 12 years of research, Wiley developed a new approach to hormone replacement therapy (HRT) called the Wiley Protocol, which provides women with a more accurate form of restoration for lost endocrine function. The components of this protocol and the amount of hormones women take vary throughout the female 28-day cycle to mimic the hormone levels of youth. The Wiley Protocol is the only biomimetic hormone replacement that features plant derived hormones in a biomimetic way.
Tens of thousands of women report that the Wiley Protocol has changed their lives by relieving menopausal symptoms from brain fog, hot flashes, night sweats, and sleep loss to diminished sex drive, moodiness, depression and more, as evidenced by testimonials on the company's website. Wiley is also the co-author of "Sex, Lies & Menopause," Harper Collins, 2005 and "Lights Out: Sleep, Sugar and Survival," Simon & Schuster, Inc., 2000.
"If I could take anything on a desert island other than my dog, it would be my Wiley Protocol," said Wiley Protocol user Marla Mintz. "I was severely depressed and went everywhere for help and tried everything. I felt just like the woman described in Suzanne Somers' book, ("Ageless: The Naked Truth about Bioidentical Hormones," Crown; 2006) going from one doctor to another and getting nowhere with no help."
According to healthy aging specialist Christian Renna, "The benefits of this protocol are pretty far reaching in that it restores the feeling of being yourself after experiencing a loss of self that occurs in perimenopause and menopause. It's like finding yourself after being lost." Dr. Renna called the Wiley Protocol a universal key to the problem. "Without the estrogen peak on Day 12, the person never gets the full benefit of progesterone activity during the luteal phase, the latter phase of the menstrual cycle."
Wiley Protocol Hormone Therapy Makes Hot Flashes, Foggy Brain, Sleep Loss, Diminished Libido, Migraines, and Depression Symptoms of the Past; Menopausal Women Look Younger and Feel Like Themselves Again
Doctors worldwide are attending T.S. Wiley's 'Two Days Back on Earth' environmental endocrinology seminars. They are also learning about the only cyclical biomimetic hormone restoration -- the Wiley Protocol bioidentical hormone replacement therapy (BHRT).
Dr. Christian Renna shares insights about his patients using the Wiley Protocol bioidentical hormone replacement therapy, stating that it restores the feeling of being yourself after experiencing a loss of self that occurs in perimenopause and menopause.
Highlighted Links
Wiley Protocol Hormone Therapy
SANTA BARBARA, CA--(Marketwire - January 15, 2009) - Wiley Systems, Inc. announced that mounting anecdotal evidence from participating physicians indicates that the majority of women who use the Wiley Protocol no longer experience hot flashes, sleep better, have increased energy, report better sex lives, and are happier, less moody, feel better and look younger.
The Wiley Protocol® is a bioidentical hormone replacement therapy that provides women with a more accurate form of restoration for lost endocrine function than conventional bioidentical therapies. More and more health care practitioners are attending Wiley's two-day environmental endocrinology "Two Days Back on Earth" seminar to learn a new perspective on aging, how our environment affects us, and about cyclical biomimetic hormone restoration therapy. With new rationale for treatment and diagnosis of their patients, they are taking that knowledge and applying it to those in need.
Millions of baby boomer women are either in perimenopause or menopause, and the issue of hormone therapy is gaining considerable media attention. Today's "Oprah Winfrey Show" is slated to air the first of a two part segment -- "The Great Debate: Should You Replace Your Hormones?" A feature story by Mary Duenwald in the February issue of O Magazine tells "Everything you need to know about menopause (but were too hot, tired, confused and cranky to ask.)"
After 12 years of research, Wiley developed a new approach to hormone replacement therapy (HRT) called the Wiley Protocol, which provides women with a more accurate form of restoration for lost endocrine function. The components of this protocol and the amount of hormones women take vary throughout the female 28-day cycle to mimic the hormone levels of youth. The Wiley Protocol is the only biomimetic hormone replacement that features plant derived hormones in a biomimetic way.
Tens of thousands of women report that the Wiley Protocol has changed their lives by relieving menopausal symptoms from brain fog, hot flashes, night sweats, and sleep loss to diminished sex drive, moodiness, depression and more, as evidenced by testimonials on the company's website. Wiley is also the co-author of "Sex, Lies & Menopause," Harper Collins, 2005 and "Lights Out: Sleep, Sugar and Survival," Simon & Schuster, Inc., 2000.
"If I could take anything on a desert island other than my dog, it would be my Wiley Protocol," said Wiley Protocol user Marla Mintz. "I was severely depressed and went everywhere for help and tried everything. I felt just like the woman described in Suzanne Somers' book, ("Ageless: The Naked Truth about Bioidentical Hormones," Crown; 2006) going from one doctor to another and getting nowhere with no help."
According to healthy aging specialist Christian Renna, "The benefits of this protocol are pretty far reaching in that it restores the feeling of being yourself after experiencing a loss of self that occurs in perimenopause and menopause. It's like finding yourself after being lost." Dr. Renna called the Wiley Protocol a universal key to the problem. "Without the estrogen peak on Day 12, the person never gets the full benefit of progesterone activity during the luteal phase, the latter phase of the menstrual cycle."
Doctor Stephen Dalton, a physician certified by the American Board of Family Medicine, practicing in Lubbock, Texas attended the "Two Days Back on Earth" 17-credit *Continued Medical Education (CME) seminar in Glendale, California. "The seminar is definitely scientifically based," he said. "The Wiley Protocol has changed my practice. By far, the best method that we have ever tried is the Wiley Protocol, plain and simple."
T.S. Wiley is a medical theorist in environmental endocrinology and Darwinian medicine. She is a noted writer, researcher and lecturer on the effects of hormones, particularly in menopausal women as well as an accepted expert in chronobiology and circadian rhythmicity. Wiley's CME accredited environmental endocrinology seminars, "Two Days Back on Earth" in Glendale, California are attended by physicians from all over the world.
About Wiley Systems, Inc. and the Wiley Protocol
Wiley Systems, Inc. was founded in 2005 in Santa Barbara, California by T.S. Wiley, who is the developer of the Wiley Protocol®, a trademarked patent pending delivery system consisting of biomimetic, bioidentical estradiol and progesterone (Biomimetic Hormone Restoration Therapy.) Wiley Systems began as a project to fund the union of doctors and pharmacists in a common goal to standardize bioidentical hormones for academic research.
The Wiley Protocol is only available at compounding pharmacies that have joined the project for future National Institutes of Health (NIH) study and have contractually agreed to the standardized methods, materials, packaging and recommended pricing. In exchange, Wiley Systems provides intellectual property and sells 28WP logo-bearing packaging consisting of color-coded bags and syringes. The Wiley Protocol name assures customers that they are receiving authentic Wiley Protocol dosing rhythms based on original research.
*Accreditation: The Medical Educator Consortium, is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. Credit Hours: The Medical Educator Consortium, designates this educational activity for a maximum of 17 hours AMA PRA Category 1 Credit(s). Physicians should only claim credit commensurate with the extent of their participation in the activity.
*Accreditation: The Medical Educator Consortium, is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. Credit Hours: The Medical Educator Consortium, designates this educational activity for a maximum of 17 hours AMA PRA Category 1 Credit(s). Physicians should only claim credit commensurate with the extent of their participation in the activity.
Contact:Kristin GabrielDirector of MarketingO: 323.650.2838C: 213.840.6978E: kgabriel@thewileyprotocol.comWiley Systems, Inc.P.O. Box 50734Santa Barbara, CA 93150O: 805.565.7508F: 805 456-3939http://www.thewileyprotocol.com/
http://www.marketwire.com/press-release/Wiley-Systems-Inc-938451.html
http://www.marketwire.com/press-release/Wiley-Systems-Inc-938451.html
Monday, January 12, 2009
eMarketer's Online Predictions for 2009: Multicultural Ramp Up
This just out ... According to eMarketer, traditional media will suffer in 2009, with more print media going out of business, while online media's future looks bright, including search engine optimization, online video, and social media marketing.
They also mentioned something called multicultural initiatives - which will gain intensity. What is this? "Since white Americans make up about 70 percent of the US Internet population, more and more African-Americans and Hispanics are going online through their PCs and their mobile phones, therefore marketers will follow, targeting these segments with language and culture-specific messages, which will evolve from their general-market campaigns." (Source: eMarketer)
Aside from that, today's Internet is a buyer's market with search engine marketing remaining recession-proof, at an estimated growth of 14.9 percent in 2009 up to $12.3 billion.
Key trends include video advertising spending which is projected to go up 45 percent to $850 million. Just watch the escalation of videos online. MarCom is set up to do our next video campaign for the Wiley Protocol this Sunday. We're interviewing doctors attending her Two Days Back on Earth CME seminar on environmental endocrinology.
Web 2.0 from all our sources is on shaky ground, and MarCom's online guru, Mike Keesling, says it will not go away, but it's reached its peak potential insofar as SEO factors. This is where the youth market is and the referral value is still here.
The main issues this year for businesses with websites are twofold: Are you optimized and do you have good original content? What does that mean per Google's manifesto? You need the correct tags on your Web pages, plus 300 to 400 words of original (and optimized) content on each page.
We can show you how to do do this consistently, how to optimize your tags and do off site optimization and link back strategies. We can teach you how to do it yourself, or we can do it. It is not rocket science but in 2009 you have to do it. Most vulnerable are those who use CMS programs, which for the most part are terrible for SEO.
They also mentioned something called multicultural initiatives - which will gain intensity. What is this? "Since white Americans make up about 70 percent of the US Internet population, more and more African-Americans and Hispanics are going online through their PCs and their mobile phones, therefore marketers will follow, targeting these segments with language and culture-specific messages, which will evolve from their general-market campaigns." (Source: eMarketer)
Aside from that, today's Internet is a buyer's market with search engine marketing remaining recession-proof, at an estimated growth of 14.9 percent in 2009 up to $12.3 billion.
Key trends include video advertising spending which is projected to go up 45 percent to $850 million. Just watch the escalation of videos online. MarCom is set up to do our next video campaign for the Wiley Protocol this Sunday. We're interviewing doctors attending her Two Days Back on Earth CME seminar on environmental endocrinology.Web 2.0 from all our sources is on shaky ground, and MarCom's online guru, Mike Keesling, says it will not go away, but it's reached its peak potential insofar as SEO factors. This is where the youth market is and the referral value is still here.
The main issues this year for businesses with websites are twofold: Are you optimized and do you have good original content? What does that mean per Google's manifesto? You need the correct tags on your Web pages, plus 300 to 400 words of original (and optimized) content on each page.
We can show you how to do do this consistently, how to optimize your tags and do off site optimization and link back strategies. We can teach you how to do it yourself, or we can do it. It is not rocket science but in 2009 you have to do it. Most vulnerable are those who use CMS programs, which for the most part are terrible for SEO.
Tuesday, January 6, 2009
Online Marketing in the New Year
People are always asking us if we do viral advertising, or online advertising. People often think of this as a separate entity ... separate from traditional advertising. But in reality it is all one and the same -- lead generation. That is truly what MarCom New Media is in the business to do. We help get our clients leads that turn into new customers and revenues. It's what marketing and advertising has always been all about.
Today, we just use new technologies like Search Engine Optimization (SEO) to make your website show up on the first pages of the engines like Google when people search for what they want. MarCom does SEO basically in two ways: onsite optimization on your website, and offsite via links BACK to your website. This isn't all that different from direct marketing. The direct mail piece was targeted to you, and if you called the company who mailed it, that was a lead generated.
Customers are more sophisticated and demanding these days. We all like to go online and chat about things. And in order to find you online, we now use what is called Social Media Marketing where we target and interact with other people, share ideas and opinions. It is really just like to oldfashioned "Good Housekeeping Seal of Approval." Social media is the online technologies and practices that we use to share ideas, opinions insights, experiences and perspectives with other people. There are online social networks for communities of people who share interests and activities, while social media technology includes an assorted array of online communications hubs driven by users: Internet forums, message boards, blogs, podcasts, wikis, and videos. And there’s also picture-sharing, vlogs, wall-postings, email, instant messaging, and music-sharing.
Social Media Marketing (SMM) includes offsite optimization strategies with the intent of distributed content across multiple social media networks. Tools for this include adding links to services such as Digg, Del.icio.us or Readdit. This includes writing unique content embedded with your key words and phrases, so when people search online, there’s a better chance of finding your content via the search engines.
MarCom, a Los Angeles Internet marketing company, has been testing social media marketing strategies in this space for many years, and it all started with forum posting, back around 2000. Now we ghostwrite blogs for clients, shoot video shorts, manage podcasts and conduct creative viral email campaigns.
SMM is about being social so this offsite work includes research, and a social media strategy with specific tactics for getting involved and having two way conversations with target audiences. We want to create pages that provide links back to your website, for inbound traffic and links. We also want these pages to rank well in the search engines under your key words and phrases. This ultimately will build traffic, and bring you return on investment (ROI.)
Today, we just use new technologies like Search Engine Optimization (SEO) to make your website show up on the first pages of the engines like Google when people search for what they want. MarCom does SEO basically in two ways: onsite optimization on your website, and offsite via links BACK to your website. This isn't all that different from direct marketing. The direct mail piece was targeted to you, and if you called the company who mailed it, that was a lead generated.
Customers are more sophisticated and demanding these days. We all like to go online and chat about things. And in order to find you online, we now use what is called Social Media Marketing where we target and interact with other people, share ideas and opinions. It is really just like to oldfashioned "Good Housekeeping Seal of Approval." Social media is the online technologies and practices that we use to share ideas, opinions insights, experiences and perspectives with other people. There are online social networks for communities of people who share interests and activities, while social media technology includes an assorted array of online communications hubs driven by users: Internet forums, message boards, blogs, podcasts, wikis, and videos. And there’s also picture-sharing, vlogs, wall-postings, email, instant messaging, and music-sharing.
Social Media Marketing (SMM) includes offsite optimization strategies with the intent of distributed content across multiple social media networks. Tools for this include adding links to services such as Digg, Del.icio.us or Readdit. This includes writing unique content embedded with your key words and phrases, so when people search online, there’s a better chance of finding your content via the search engines.
MarCom, a Los Angeles Internet marketing company, has been testing social media marketing strategies in this space for many years, and it all started with forum posting, back around 2000. Now we ghostwrite blogs for clients, shoot video shorts, manage podcasts and conduct creative viral email campaigns.
SMM is about being social so this offsite work includes research, and a social media strategy with specific tactics for getting involved and having two way conversations with target audiences. We want to create pages that provide links back to your website, for inbound traffic and links. We also want these pages to rank well in the search engines under your key words and phrases. This ultimately will build traffic, and bring you return on investment (ROI.)
Subscribe to:
Posts (Atom)
