Powers of Social Media Marketing

Here's an interesting factoid. If your website isn't optimized properly, it's probably no more than a portfolio, and unless you just point people to it, nobody will find it. And if it is flash, it can't be optimized for the search engines. In fact, for expedience and time, it's probably much faster and more effective if you have a blog, or post information in social media sites like You Tube, or My Space.

We have a couple of new projects at MarCom, one of which will require launching and getting information out to the masses by early January. We need to build a simple website first, and even if my associate Mike did a key word analysis, and then optimized all of the new website pages (the meta and alt image tags), Google and the search engines would not necessarily start tracking the site for well over a month. Mike is a pro at website optimization.

One mistake is that many website are using same title tags for all pages and no description tags. And then I typically take a look at the content inside each of the pages, and make sure the key words are placed properly.

There is one pretty cool program that we often recommend to our clients. It's called PRESSfeed. This is a cost effect and easy way to put up a press room and post and show press releases within a website. But more importantly, PRESSfeed is a Social Media Marketing tool that creates RSS feeds for online content syndication and publishing as well as for better search engine visibility.

A blog on the other hand, is also a great online marketing tool. They are pretty easy to set up, and ready to go insofar as the RSS feeds. This blog, for example, is by Blogger. It's easy to set it up, choose a template, add photos, and add keywords, or as they say "Labels for this post."

Another tip is that social media marketing strategies must be well planned in advance. This means you need to map out a schedule and budget for posting PR Web releases ($360 each), along with traditional press releases on a newswire such as PR Newswire. You need to schedule blog posts. Three per week minimum is advised at first. And then you can always do a social media video to post on You Tube - and the 30 or so other video websites online.

In fact, we have a new client that we started about a month ago that we can now begin tracking in my next blog as a case hisotry. Stay tuned...