Tanya Irwin at www.mediapost.com mentioned a recent survey indicating that nearly one third of Web marketers plan to increase spending significantly on social media, including blogs and discussion boards. This survey was conducted in September by Prospero Technologies, LLC (www.prospero.com).
According to their 2007 Social Media Survey, 59 percent of respondents reported that social media performance in 2007 met or exceeded their marketing objectives, boosting future spending expectations--with 31 percent planning to spend significantly more on social media applications in 2008.
The survey also mentioned that current challenges include integrating community-generated content with the rest of the Web site and understanding best practices for new and evolving technologies as well as keeping up with new social media technology advances.
This is the area that MarCom Broadband is getting alot of new business. Writing content, adding key words properly, and nd making sure the meta and alt tags have been done properly.
Regarding the types of social media applications currently in use, respondents said blogs and discussion boards topped the list. And for 2008, they say that discussion boards and blogs still top the list for Web and brand marketers followed closely by ratings and reviews and then social networking applications.
That's why we ghostwrite for our cients blogs, such as Rocco Basile's new blog on his charity work with Children of the City in Brooklyn.
Happy New Year!
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