The world of the blogosphere has grown, matured and diversified as a business communication medium and a tool used by search engine optimization and social media marketing experts like those of us at MarCom Broadband.
Just like websites, blogs are just another way to provide information -- but the difference is that a blog is more dynamic, contentwise. Many websites, even our own at MarCom, are more like portfolios. Although the trends are to have a more dynamic website, many folks still have static information or web copy on websites.
There are several different types of blogs for companys. An executive blog can profile comments and/or blog content from it's management team, or the executives of the company. But it is important that these executives take the time to write -- at least two to three times a week, otherwise you should ghostwrite for them.
Currently I am helping one client with his blog at http://www.roccobasile.blogspot.com/ so you can check out how we talk about his charity work.
You may need to coach your clients and help them with editing their blogs. And they need to learn how to make sure their key words are inserted into the blogs properly, or it won't do any good for their SEO.
There's also another type of blog, which has been tagged by the experts as an "advice" blog. That's what this blog of mine is. I give advice on social media marketing. Sometimes I go off topic, which is fine, and actually encouraged. These kind of blogs do really well in the search engines.
Whatever you blog about, the key thing is that you are consistant, with two to three posts a week. Keep it of interest, keep it real, and add your keywords.
As for how to set up your blog, I like the templates in Blogger.com, but there's also Wordpress, and other blog formats that are free and very easy to set up and use.
Happy blogging in the New Year!
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