Search Engine Statistics in SEO

I was doing some research and found that 75 to 80 percent of traffic comes through the search engines. Most people do not look beyond the first two pages of search results. And even less click on Pay per Click (PPC) ads. So if your website does not rank in the first two pages of engines like Google or Yahoo! it is probably only getting about 20 to 30 percent of traffic, and even less for your revenues. The bottom linbe is that you need to rank high on the search engines with those "key" words that your customers will use to find you on the Internet. It is all about relevance.

At MarCom we have noticed that many of our new business clients worry about how much traffic they are getting on their websites, but few really notice or know how many of these convert to sales, or even where they came from. Recently we had one client -- www.peternity.com -- mention that since we have been working on a keyword and social media marketing strategy of pet urns/dog urns/cremaiton urns and her ranking on these words has improved, she for the first month she actually had orders for these urn products It's nice when we can take credit for revenues for our clients.
Another client that we have been working with for reputation management - RoccoBasile.org - has improved in just a week and gone from ten to eight in the first page rankings on Google.

Another thing we recently put together because of all the confusion about social media marketing services, is a standard rate sheet. Our services are actually very cost efficient. We typically charge a one time fee for keyword analysis of $650. Online website optimization depends on each client's current ranking, number of web pages and their situation.