Monday, June 25, 2007

Optimizing Your Website for the Search Engines

Once you have chosen applicable keyword phrases (see previous blog item) that have a high search volume, but a corresponding low number in the "competition" column, the next important search engine optimization (SEO) tip is that you can now incorporate these key words and phrases to optimize your website. Website optimization is one of the most important things you can do to make your website more visible to the search engines.

When optimizing any website the goal should be to choose one or two of your top keyword phrases for each page in your website. You can make your choices by matching the subject matter of your web pages to the keyword phrases.

Then you can plug your keyword phrases into the appropriate place on each web page. The appropriate places are your title tag (approx 70 characters long), your meta description tag (approx 100 characters long), your headline or page title (preferably as an H2 tag), in the first sentence of your body copy, somewhere in the middle of your body copy, and in the last sentence of your body copy.

You can also use keyword phrases in the alt image tags -- and you get bonus points for using your keyword phrase as link text. Repeat this for each page on your website. Just remember not to duplicate tags, or exact content, because with anything you do on the Internet, the search engines will only count content one time, so you won’t get credit for duplications.

Applicable keyword phrases can also be used to guide your website content. This means you can use your keyword phrases to define what your website content should be about -- one web page per keyword phrase. So, while looking over your keyword phrases, figure out those that you already have content for, which ones you need to write content for, and then add content pages for those keyword phrases where you are lacking content.

Ultimately, good search engine optimization (SEO) and social media marketing will gain better search engine visibility.

Wednesday, June 13, 2007

How do you do basic keyword analysis for SEO?

Search Engine Optimization (SEO) starts with a keyword analysis that determines the key words and phrases that people use when they search for a product or service via Google, Yahoo or any other search engine on the Internet.

Search-engine professionals offer expanded products, services and there are a number of different tools out there to use. Following we have listed some basic steps for a keyword analysis that won’t cost anything - except your time, of course. Oh and by the way, most of these are free tools online.

For example, you could use Google Trends -- which allows you to challenge words against each other and to identify the words or phrases that are searched for more or less often in the Google Search Engine.

What are your key messages? Jot down a few of the words and phrases that stand out.
2) Go to for a keyword toolset.
3) Enter your keywords and phrases. As the toolset generates data, you should copy the results for searches per month into a spreadsheet. One column is for the search term and the other column is for search volume. Create a third column called "competition."
4) Go to and, one at a time, enter each keyword or phrase. As you enter each word or phrase, at the right side of the blue horizontal bar above the search results, Google reports "Results 1 - 10 of about x" -- where x is total number of search results found by Google.
5) For each keyword, enter the total number of search results into the third column of your spreadsheet, "competition." Repeat for all the keyword phrases you can think of.
6) You can sort your spreadsheet under the search volume column (the second column) in descending order.
6) Now look for applicable keyword phrases that have a high search volume but a corresponding low number in the "competition" column. These are the keyword phrases you will want to use -- the PRIME keyword phrases.

That's it. It does take constant time and tweaking. But it is the wave of the future. So stay tuned and we will cover how to use your new found keywords.

Sunday, June 10, 2007

Technoratti Top 100 List -

I was doing some research today on Technoratti, and came across a top 100 website called by Richard MacManus. It focuses on new website strategies, social media and SEO news.