Thursday, January 15, 2009

A Client's Social Media Format Press Release on Bioidentical Hormones

Today we posted a rather interesting press release on our client's product, the Wiley Protocol. We had just completed five audio tape podcasts of amazing interviews with doctors, so we added one to the MarketWire distribution, and then quoted the other doctor in our release. We added this photo of one of our seminar advertisements, and linked to that page on the website.

We linked to many great reference spots on the website, including testimonials. Since Oprah Winfrey's show today was going to be on hormone therapy, that was mentioned in the release. Since Suzanne Somers' choice for bioidentical hormones IS the Wiley Protocol and she has written about the Protocol in her books, Ageless, and Breakthrough, I used a quote from one of the Wiley testimonials and linked to it on our website.

Next I posted the release on DIGG, bookmarked and put it in my Facebook page, then Twittered it out to my followers. I blogged bloggers that focus on health, sent it to my personal email list, and the client's list of over 900 contacts, and I plan to email our media contacts tonight and tomorrow.

By the time the Oprah show aired at 3 p.m.PST, our release, blog items, etc. and links to the Wiley Protocol website, blog items, and articles were on the first pages of the search engines like Google when people typed in the key phrases "bio-identical hormones," Oprah Winfrey," or The Wiley Protocol, etc. These tactics are the essence of social media marketing and PR. The release is below.

SOURCE: Wiley Systems, Inc.

Jan 15, 2009 14:57 ET

Doctors Share Promising Symptom Relief From Women on Wiley Protocol Bioidentical Hormone Replacement
Wiley Protocol Hormone Therapy Makes Hot Flashes, Foggy Brain, Sleep Loss, Diminished Libido, Migraines, and Depression Symptoms of the Past; Menopausal Women Look Younger and Feel Like Themselves Again
Doctors worldwide are attending T.S. Wiley's 'Two Days Back on Earth' environmental endocrinology seminars. They are also learning about the only cyclical biomimetic hormone restoration -- the Wiley Protocol bioidentical hormone replacement therapy (BHRT).
Dr. Christian Renna shares insights about his patients using the Wiley Protocol bioidentical hormone replacement therapy, stating that it restores the feeling of being yourself after experiencing a loss of self that occurs in perimenopause and menopause.
Highlighted Links

Wiley Protocol Hormone Therapy
SANTA BARBARA, CA--(Marketwire - January 15, 2009) - Wiley Systems, Inc. announced that mounting anecdotal evidence from participating physicians indicates that the majority of women who use the Wiley Protocol no longer experience hot flashes, sleep better, have increased energy, report better sex lives, and are happier, less moody, feel better and look younger.

The Wiley Protocol® is a bioidentical hormone replacement therapy that provides women with a more accurate form of restoration for lost endocrine function than conventional bioidentical therapies. More and more health care practitioners are attending Wiley's two-day environmental endocrinology "Two Days Back on Earth" seminar to learn a new perspective on aging, how our environment affects us, and about cyclical biomimetic hormone restoration therapy. With new rationale for treatment and diagnosis of their patients, they are taking that knowledge and applying it to those in need.

Millions of baby boomer women are either in perimenopause or menopause, and the issue of hormone therapy is gaining considerable media attention. Today's "Oprah Winfrey Show" is slated to air the first of a two part segment -- "The Great Debate: Should You Replace Your Hormones?" A feature story by Mary Duenwald in the February issue of O Magazine tells "Everything you need to know about menopause (but were too hot, tired, confused and cranky to ask.)"
After 12 years of research, Wiley developed a new approach to hormone replacement therapy (HRT) called the Wiley Protocol, which provides women with a more accurate form of restoration for lost endocrine function. The components of this protocol and the amount of hormones women take vary throughout the female 28-day cycle to mimic the hormone levels of youth. The Wiley Protocol is the only biomimetic hormone replacement that features plant derived hormones in a biomimetic way.

Tens of thousands of women report that the Wiley Protocol has changed their lives by relieving menopausal symptoms from brain fog, hot flashes, night sweats, and sleep loss to diminished sex drive, moodiness, depression and more, as evidenced by testimonials on the company's website. Wiley is also the co-author of "Sex, Lies & Menopause," Harper Collins, 2005 and "Lights Out: Sleep, Sugar and Survival," Simon & Schuster, Inc., 2000.

"If I could take anything on a desert island other than my dog, it would be my Wiley Protocol," said Wiley Protocol user Marla Mintz. "I was severely depressed and went everywhere for help and tried everything. I felt just like the woman described in Suzanne Somers' book, ("Ageless: The Naked Truth about Bioidentical Hormones," Crown; 2006) going from one doctor to another and getting nowhere with no help."

According to healthy aging specialist Christian Renna, "The benefits of this protocol are pretty far reaching in that it restores the feeling of being yourself after experiencing a loss of self that occurs in perimenopause and menopause. It's like finding yourself after being lost." Dr. Renna called the Wiley Protocol a universal key to the problem. "Without the estrogen peak on Day 12, the person never gets the full benefit of progesterone activity during the luteal phase, the latter phase of the menstrual cycle."

Doctor Stephen Dalton, a physician certified by the American Board of Family Medicine, practicing in Lubbock, Texas attended the "Two Days Back on Earth" 17-credit *Continued Medical Education (CME) seminar in Glendale, California. "The seminar is definitely scientifically based," he said. "The Wiley Protocol has changed my practice. By far, the best method that we have ever tried is the Wiley Protocol, plain and simple."

T.S. Wiley is a medical theorist in environmental endocrinology and Darwinian medicine. She is a noted writer, researcher and lecturer on the effects of hormones, particularly in menopausal women as well as an accepted expert in chronobiology and circadian rhythmicity. Wiley's CME accredited environmental endocrinology seminars, "Two Days Back on Earth" in Glendale, California are attended by physicians from all over the world.

About Wiley Systems, Inc. and the Wiley Protocol
Wiley Systems, Inc. was founded in 2005 in Santa Barbara, California by T.S. Wiley, who is the developer of the Wiley Protocol®, a trademarked patent pending delivery system consisting of biomimetic, bioidentical estradiol and progesterone (Biomimetic Hormone Restoration Therapy.) Wiley Systems began as a project to fund the union of doctors and pharmacists in a common goal to standardize bioidentical hormones for academic research.
The Wiley Protocol is only available at compounding pharmacies that have joined the project for future National Institutes of Health (NIH) study and have contractually agreed to the standardized methods, materials, packaging and recommended pricing. In exchange, Wiley Systems provides intellectual property and sells 28WP logo-bearing packaging consisting of color-coded bags and syringes. The Wiley Protocol name assures customers that they are receiving authentic Wiley Protocol dosing rhythms based on original research.

*Accreditation: The Medical Educator Consortium, is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. Credit Hours: The Medical Educator Consortium, designates this educational activity for a maximum of 17 hours AMA PRA Category 1 Credit(s). Physicians should only claim credit commensurate with the extent of their participation in the activity.

Contact:Kristin GabrielDirector of MarketingO: 323.650.2838C: 213.840.6978E: kgabriel@thewileyprotocol.comWiley Systems, Inc.P.O. Box 50734Santa Barbara, CA 93150O: 805.565.7508F: 805 456-3939

Monday, January 12, 2009

eMarketer's Online Predictions for 2009: Multicultural Ramp Up

This just out ... According to eMarketer, traditional media will suffer in 2009, with more print media going out of business, while online media's future looks bright, including search engine optimization, online video, and social media marketing.

They also mentioned something called multicultural initiatives - which will gain intensity. What is this? "Since white Americans make up about 70 percent of the US Internet population, more and more African-Americans and Hispanics are going online through their PCs and their mobile phones, therefore marketers will follow, targeting these segments with language and culture-specific messages, which will evolve from their general-market campaigns." (Source: eMarketer)
Aside from that, today's Internet is a buyer's market with search engine marketing remaining recession-proof, at an estimated growth of 14.9 percent in 2009 up to $12.3 billion.

Key trends include video advertising spending which is projected to go up 45 percent to $850 million. Just watch the escalation of videos online. MarCom is set up to do our next video campaign for the Wiley Protocol this Sunday. We're interviewing doctors attending her Two Days Back on Earth CME seminar on environmental endocrinology.

Web 2.0 from all our sources is on shaky ground, and MarCom's online guru, Mike Keesling, says it will not go away, but it's reached its peak potential insofar as SEO factors. This is where the youth market is and the referral value is still here.

The main issues this year for businesses with websites are twofold: Are you optimized and do you have good original content? What does that mean per Google's manifesto? You need the correct tags on your Web pages, plus 300 to 400 words of original (and optimized) content on each page.

We can show you how to do do this consistently, how to optimize your tags and do off site optimization and link back strategies. We can teach you how to do it yourself, or we can do it. It is not rocket science but in 2009 you have to do it. Most vulnerable are those who use CMS programs, which for the most part are terrible for SEO.

Tuesday, January 6, 2009

Online Marketing in the New Year

People are always asking us if we do viral advertising, or online advertising. People often think of this as a separate entity ... separate from traditional advertising. But in reality it is all one and the same -- lead generation. That is truly what MarCom New Media is in the business to do. We help get our clients leads that turn into new customers and revenues. It's what marketing and advertising has always been all about.

Today, we just use new technologies like Search Engine Optimization (SEO) to make your website show up on the first pages of the engines like Google when people search for what they want. MarCom does SEO basically in two ways: onsite optimization on your website, and offsite via links BACK to your website. This isn't all that different from direct marketing. The direct mail piece was targeted to you, and if you called the company who mailed it, that was a lead generated.

Customers are more sophisticated and demanding these days. We all like to go online and chat about things. And in order to find you online, we now use what is called Social Media Marketing where we target and interact with other people, share ideas and opinions. It is really just like to oldfashioned "Good Housekeeping Seal of Approval." Social media is the online technologies and practices that we use to share ideas, opinions insights, experiences and perspectives with other people. There are online social networks for communities of people who share interests and activities, while social media technology includes an assorted array of online communications hubs driven by users: Internet forums, message boards, blogs, podcasts, wikis, and videos. And there’s also picture-sharing, vlogs, wall-postings, email, instant messaging, and music-sharing.

Social Media Marketing (SMM) includes offsite optimization strategies with the intent of distributed content across multiple social media networks. Tools for this include adding links to services such as Digg, or Readdit. This includes writing unique content embedded with your key words and phrases, so when people search online, there’s a better chance of finding your content via the search engines.

MarCom, a Los Angeles Internet marketing company, has been testing social media marketing strategies in this space for many years, and it all started with forum posting, back around 2000. Now we ghostwrite blogs for clients, shoot video shorts, manage podcasts and conduct creative viral email campaigns.

SMM is about being social so this offsite work includes research, and a social media strategy with specific tactics for getting involved and having two way conversations with target audiences. We want to create pages that provide links back to your website, for inbound traffic and links. We also want these pages to rank well in the search engines under your key words and phrases. This ultimately will build traffic, and bring you return on investment (ROI.)