Monday, August 31, 2009

Is Your Website Optimized for the Search Engines?

Our resident SEO expert Mike Keesling was doing Search Engine Optimization (SEO) when Pacific Islands Reservations had one website in 1996. With 12 websites today, we have helped them maintain a top ten ranking in Google, MSN and Yahoo since.

If you are a small business you need a website with interactive content that will attract your customers while they are online seeking what they want. When your potential customers type in the key words or phrases associated with your products and services, MarCom will help get your site ranked to come up within the first page of the results in Google or Yahoo.

Search Engine Optimization (SEO) is how people will find your website and it's also a way to improve the volume and quality of traffic to your site. When people use search engines to find what they are looking for they type in key words or phrases. MarCom uses a custom analysis will tell us which keywords your customers use, plus those that your competitors have used.

Most web designers do not install Meta, Title or Alt tags properly. This is critical to the search engines and your customers finding your website. One example is that sites with flash pages are not able to be read by Google, so avoiud them. You can use embedded flash, but make sure there's text on each page of your site. Content is king for the search engines.

Optimized tags and content with the proper key words we will make sure every page on your website is optimized properly. More subject-specific content means better qualified traffic. This text is optimized if the search engines can find it via keyword-density.

For more information on search engine optimization, contact MarCom at 323.650.2838 or go to