They also mentioned something called multicultural initiatives - which will gain intensity. What is this? "Since white Americans make up about 70 percent of the US Internet population, more and more African-Americans and Hispanics are going online through their PCs and their mobile phones, therefore marketers will follow, targeting these segments with language and culture-specific messages, which will evolve from their general-market campaigns." (Source: eMarketer)
Aside from that, today's Internet is a buyer's market with search engine marketing remaining recession-proof, at an estimated growth of 14.9 percent in 2009 up to $12.3 billion.
Key trends include video advertising spending which is projected to go up 45 percent to $850 million. Just watch the escalation of videos online. MarCom is set up to do our next video campaign for the Wiley Protocol this Sunday. We're interviewing doctors attending her Two Days Back on Earth CME seminar on environmental endocrinology.Web 2.0 from all our sources is on shaky ground, and MarCom's online guru, Mike Keesling, says it will not go away, but it's reached its peak potential insofar as SEO factors. This is where the youth market is and the referral value is still here.
The main issues this year for businesses with websites are twofold: Are you optimized and do you have good original content? What does that mean per Google's manifesto? You need the correct tags on your Web pages, plus 300 to 400 words of original (and optimized) content on each page.
We can show you how to do do this consistently, how to optimize your tags and do off site optimization and link back strategies. We can teach you how to do it yourself, or we can do it. It is not rocket science but in 2009 you have to do it. Most vulnerable are those who use CMS programs, which for the most part are terrible for SEO.
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