Launching Early Stage Companies

Last evening one of our clients launched a new product that will help real estate agents get a leg up on the competition. Dogtor Paco™ technology (www.dogtorpaco.com) provides end-to-end electronic mortgages locked in 30 minutes. We held a small cocktail gathering so people could view and interact with the product, a great tactic for early stage companies and products. We had excellent feedback, especially from the mortgage brokers in attendance, and this venue even allowed guests to show us, or demonstrate, what they were already using. Of course when we compared Dogtor Paco afterwards, there was no comparison -- Dogtor Paco always came in first -- as a mortgage calculator and loan organizer that's transforming real estate financing.

As a marketing and PR practitioner, these kind of events provide valuable resources for customer testimonials - because we can go back to them after the event with a customer Q&A and obtain publishable testimonials which can be used on the client website and in press and marketing materials.

We also offered those who attended our event a discount on the product subscription, and an incentive for recruiting others to try Dogtor Paco. The evening's discussions also brought forth new key words and key word categories that we will be using in the client's Search Engine Opitimization (SEO) efforts. Our advertising and branding expert Brad Stone watched the demonstrations and what people said very carefully and in the end has some ideas for what he needs to do to begin a branding and advertising campaign. But perhaps best of all, the venue also provided a unique forum for which we actually discussed some very valuable co-marketing opportunities with other special guests.

In the end, inviting people and employees to an end-of-the week gathering from 4 to 7 PM to learn about your products and services can be an excellent way to garner new marketing and PR ideas, thank employees for their hard work, and ultimately grow a business while having some fun doing it.