The Value of Podcasts

More and more, we are seeing opportunities for online radio, otherwise known as podcasts. Just this evening, my client - author T.S. Wiley - did a podcast on Dr. Fitness and The Fat Guy -- a popular online radio show about fitness and weight loss.

Another client, Acutrack, Inc. based in Livermore, CA, has been doing podcasts successfully for quite awhile. The interesting thing is that in electronic media such as radio or TV, and now podcasts, we hear from people who talk in a comfortable first person one-to-one manner. The podcast is available 24/7 on the Internet, and when someone searches via key words on a specific topic, they will locate podcasts, and can listen and or watch at their own will.

Here are some interesting facts:

• The online technologies and practices that people use to share opinions, insights, experiences and perspectives.
• More than 70% of Americans ages 15-34 actively use online social networks – e.g. Wikipedia, My Space, You Tube, Flickr, Second Life, MiniClip, Digg, Facebook, Match, etc.
• 58% Americans aged 50-64 – fastest growth in the Internet Source: TRU, TNS, Marketing Evolution.

Podcasts are simply part of the new world of public relations know as Social Media Marketing, which requires participation, openness, transparency and disclosure, conversation, community, and facilitation (facilitating conversations that are already happening online). These are non-commercial messages (unless there is a compelling reason for you to look at it, read it, listen to it, watch it, like it, interact with it, and ultimately buy it!) This is what bloggers and podcasters excel at…

To learn more, please join us for a Showstoppers® sponsored Webinar on Sept. 18th entitled, "How to Engage Bloggers & Podcasters to Boost Buzz and Generate Coverage." Featured speakers will include me, Kristin Gabriel, and Lena L. West, columnist and blogger for Entrepreneur Magazine and an Infoworld blogger.

Go to http://www.xynoMedia.com/showstoppers to download your copy of 21+ Ways to Get a Blogosphere Clue: How PR Agents & Publicists Can Effectively Engage Blogosphere Influencers Instead of Ticking Them Off.

To sign up for the Showstoppers Webinar:
Time: 11 a.m. to noon ET (8-9 a.m. PT)
Place: Your telephone and web browser
Cost: Free
To register: Click here, https://www.gotomeeting.com/register/677428751