Thursday, October 18, 2007

New Social Media Marketing Guidelines

I find it of interest to keep up with others in our marketplace. As a public relations (PR) professional I see so many changes taking place that just as soon as something new and interesting is published, it's already old news.

But with that said, I bought a new book called The New Influencers, A Marketer’s Guide to the New Social Media, by Paul Gillin because the book has been praised by The Wall Street Journal, San Jose Mercury News and the BBC. Once I read it I can report back...

However, here's something you might want to check out. Over the last two months I have been conducting an initial social media campaign for our client Acutrack, Inc. I've been posting weekly article submissions and blog items, several times a week, and we got a hit today about their On Demand DVD Production service on another blog site, who picked up one of my PR Web releases. BTW if you are not using PRWeb (www.prweb.com) you should be, in addition to PR Newswire, for press release distribution. I use the $360 version, and it goes out to all the RSS feeds, and to select media outlets. PRWeb, a leader in online news and press release distribution, has been used by more than 40,000 organizations of all sizes to increase the visibility of their news, improve their search engine rankings and drive traffic to their Web site.

Also here are some tips on social networks:
Digg (
http://www.digg.com) -- a technical social network, that focuses its resources on technical topics.
Del.icio.us (
http://del.icio.us) -- is a social network that focuses on a consumer topics, and is often easier for average users. Here are a few of the other hot social media networks:
StumbleUpon - http://www.stumbleupon.com
Reddit - http://www.reddit.com
Furl - http://www.furl.com

Happy networking!






1 comment:

jbeaul said...

Kristin,

Thank you for your kind recommendation of PRWeb.

And kudos for your use of PRWeb in combination with a traditional newswire. So many others assume all newswires do the same thing and make it a one or the other decision. This perception is far from fact. For example, Business Wire and PRWeb offer each other's products. Business Wire's distribution options include EON (Enhanced Online News - eon.businesswire.com) which sends out their clients' releases on PRWeb.

Thanks again!

Joe Beaulaurier
PRWeb