BloggerWorld Conference

This week from Wednesday - Friday, Nov. 7 - 9 the first "BlogWorld & New Media Expo" will be taking place in Las Vegas. (Go to www.blogworld expo.com.) The promoters promise it to be an exciting forum for members of both the new and traditional media. It's open to any blogger, vlogger, podcaster, Internet radio broadcaster, or producer of any other form of new media content. I wonder if their press room is open then to ALL bloggers, or just traditional media.

I am happy to see that the traditional "media stunt" is sill part of this celebration. The conference will play host to the first annual BlogWorld & New Media Expo's "World's Largest Pajama Party." That should serve up some interesting podcasts and photos.

I also wonder if the presenters (there are seven keynote speakers) will be answering some of the questions that we are confronting these days with clients as everyone transitions into the blogosphere. One keynote is with Mark Cuban, the owner of the Dallas Mavericks and founder of HD.net, plus a recent contestant on ABC-TV's Dancing with the Stars. He is the author of the popular "Blog Maverick" blog.

For example one of my questions came about when writing a press kit for one new project. It has come to my attention that many websites are no longer featuring press kits for the media. On eBay, for example, I could not find a traditional press kit to download. As this is a traditional media tactic, is it still important to make press kits available that are journalistically written in AP Style for the media to specifically just "lift" and use the content therein? I think so -- although I no longer believe a had printed folder with paper inside is a good idea. environmentally speaking it's a waste. So a CD/DVD version would be better for handing out at trade shows. Our client Acutrack, Inc. handles that for marketers in its On Demand Production product.

I have numerous blog posts out there to query and find out the answer to this question BTW, and I will post the answers in a future blog post.

I know that from now on many media within the blogosphere, won't pay any attention to anything unless it comes in RSS format. In fact, here is the Shift Communications new media format RSS enabled press release.

Happy blogging.