I searched Google today, and you probably did too. Have you ever wondered why you choose and click a specific link and not others? One reason for click through is probably because of the description, or a short bit of text that sits right below a link. When the descriptions are done right, the number of people clicking your link goes up, and when done wrong, your result link becomes meaningless to users. The competition may get your business. One of our associate companies, Enthusiast, Inc., is sponsoring a webinar on the topic of how to use Google descriptions to grow your website click though. When you have an e-commerce site on the Internet, your competition is vast compared to typical retail locations at the local mall or on Main Street. So that means your really need to make sure that you are practicing the right search engine optimization (SEO) tactics to get folks to your website in the first place.
MarCom Broadband's Mike Keesling will be talking about this topic tomorrow Wednesday, February 13, 2008 12:30 PM - 1:00 PM PST Using Google Descriptions to Boost Traffic
Join web veteran Jon Cline from Enthusiast Web Solutions and search marketing expert Mike Keesling as they take a closer look at the vital result page description.
You will learn how to:
- Improve specific entry pages for more site traffic
- Make your result link look more relevant
- Avoid getting your cut off descriptions
And you can ask our experts SEO questions. Join us!
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