Last week our MarCom associate Carole Hodges hosted a free teleseminar where I focused on small business websites, SEO and social media marketing. Carole's latest venture is The Yes Connection at http://www.carolehodges.com where she assists business partners and individuals with their start-ups and small business decisions.
There is a lot of confusion these days about what is needed on the Internet to market new and existing websites. So our teleseminar addressed the questions that the non-techie business owner may have.
The free teleseminar is about 40 minutes long, but in the end has some really good tips and information. To listen online: go to http://www.audioacrobat.com/play/WXcl1C3s
In summary, some of the points we covered included how you should spend your marketing dollars wisely insofar as the complexity of web marketing. We answered questions including:
Does every business need a website? Are there times when an inexpensive “Website Tonight” type product from GoDaddy is an appropriate choice? If you don’t have a lot of money, is a free Blog a good starting place? How do you differentiate between the types of websites? For example: Brochure – e-commerce – Membership Site – Services (online purchase and not.) Do you NEED to be selling something online to benefit from a website? What brings traffic to a website? Why do I care about SEO – Couldn’t I just pay for clicks to my site? What are traffic statistics? What are keywords? How do I know what keywords are right for my business? How do I determine how much traffic I really want on my site? What makes people STAY on your website and look around? Why should I look for competitors on the web? What if I have BIG plans for growth... is there a way to structure my website so that I start out simple and later add product sales or a membership site? What advice do you give to someone who is starting out and does not yet have a website? What advice do you give to someone who has spent a lot of money on their website but it is not giving them the results that they want?
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