MarCom has been using various forms of the new social media marketing press release for our clients for the last few years. In fact a press release just went out yesterday for our client Acutrack, Inc. regarding their new eco-friendly consultation services to help other businesses learn how they can leave behind a smaller carbon footprint while remaining profitable. Acutrack has been helping ease the burdens their clients are placing on the world a number of ways, including environmentally friendly CD and DVD manufacturing. We distributed this release via PR Web, for several reasons. It was a longer than normal release because we added some of the customer testimonials, and PR Web's costs for distribution can often be more modest than MarketWire. Although we use both company's wire services. Each has various methods and distribution cost rates -- PR Web's premium one is $360. The release cannot be more than 800 words basically.
Acutrack's release was already picked up by a couple of newswires -- Acutrack, Inc. Announces Eco-Friendly CD and DVD Manufacturing and Packaging Solutions. There is also PR Newswire, which I have used for years for traditional press release dissemination to the media. Most all of the wires today are doing search engine optimization -- so, right now, I believe it is a matter of client budgets and experimentation for preference as to who gets you the best results.
Oh and BTW I just noticed this MarketWire press release regarding the fact that the inventor of the new social media press release format (now on version 1.5) PR agency Shift Communications, just won the Holmes Report "New Media Agency of the Year." Well done.
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