Online ads Go Local

If you have been thinking about doing online advertising, then you may be in luck. As a Los Angeles online advertising firm that is forging strategies and tactics in the online arena for measurable results, we know that today, a commercial message is often thought of as an intrusion. It has to be creative and compelling for someone to read it, let alone interact with it.

Today's Wall Street Journal Media & Marketing section had an article about the fact that newspapers are finally starting to think locally for online ads. In the past they believed they had an edge over Internet advertising because they supported communities. Plunging print ad revenues have forced newspapers to re-think things. Over the past two years, the number of local salespeople selling online ads for newspapers went from 5,900 to 15,500 (Source: Borrell Associates.)

As our Creative Director Brad Stone often says, "Many people ask us what is the secret formula for a successful marketing, advertising or communications campaign? It’s creativity that gets to it. Emotions. Appeal. That’s what drives the difference for success." Brad's work for Guess, Ralph Lauren, Rampage, Nextel, Neutrogena, and Glacier Bay Vodka stands apart when it comes to concept and design.

When it comes to advertising and design in Los Angeles, MarCom can manage both traditional as well as online ad campaigns such as Pay-per-Click (PPC). In fact, we have actually saved clients including the Entertainment Career Connection money in that arena. Depending on your industry category, PPC can be quite costly. This client sells accredited courses and mentor programs in the film, radio and recording industries. Here's what we have done for them to save money in online advertising campaigns. In less than one year, we reduced the Entertainment Career Connection’s PPC budget from $29k per month to $9k per month, while increasing SEO and social media marketing campaigns. For one third the budget they are getting 170 percent of the business, we have decreased Entertainment Connection’s original PPC budget by 67 percent of what it was, and increased the number of leads by 67 percent.

The market for spending on local ads expanded to 57.2 percent last year thanks to Google and Local.com whose ads target consumers searching the Web for products and services. Together they control 53.3 percent of the local online ad market, which is up from 25 percent in 2006.