Monday, September 8, 2008

Online Advertising: Video ad predictions at 1.4 billion for 2010

The online video advertising predictions, according to video ad company, LiveRail, are way up from the $619 million in 2008. The company predicts that online video ad spending will be closer to $1.4 billion in 2010.

Another online research company known as eMarketer, has done another analysis, that puts online ad spending in 2010 at $1.15 billion, up from $505 billion in 2008.

Online video has become increasingly popular on websites like YouTube and Google, so that is partially why online video ad spending predictions are somewhat optimistic. More than half of US consumers currently watch online video, but predictions are that by the year 2012, that figure will be up to nine out of 10 Internet users.

MarCom New Media is not only a Los Angeles SEO firm, but also specializes in online advertising and therefore online video production. We have been busy producing online videos for a number of our clients during the last few years. The most recent one, was a recent project we did for OriginOil, Inc., who shared its vision of the algae to oil revolution with Governor Arnold Schwarzenegger at the Green Tech Expo, held in Los Angeles in conjunction with the Border Governors Conference in August. The OriginOil video was not only streamed from the company's website but also placed on YouTube and Google.

Most folks watch TV online because it's convenient, it allows them to watch on their own schedule and many people like the fact that they get to skip the commercials.

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