Email Marketing Report in From Forrester

According to a March 13, 2009 alert from Forrester, a report entitled, "Optimizing Email Marketing In An Economic Slowdown And Its Impact On Vendor Selection," by David Daniels
with Lauren Jesuitus, Corina Matiesanu, Dave Frankland and Emily Murphy, makes it clear we need to take heed. Following is an excerpt from that document. Marcom New Media, a Los Angeles Internet marketing company, believes that Forrester reports are a good indicator of the marketing marketplace.

"The current economic environment puts increased pressure on email marketers against which they must adjust their practices and strategies. A July 2008 JupiterResearch/Clickz survey of 286 email marketing executives reveals classic challenges of constrained staffing resources and data integration challenges. Driven by staffing challenges and the need to drive further cost efficiencies, 24% of marketers plan on switching their email service providers (ESPs) over the next 12 months. Email Marketers will need to quickly respond to changing consumer communication patterns and social marketing opportunities and must prioritize tactics to create efficiencies within their email marketing practices, such as improved use of targeting, leveraging automation and customer generated content as well as removing non-responsive subscribers from ongoing mailings."