Here's an interesting factoid. If your website isn't optimized properly, it's probably no more than a portfolio, and unless you just point people to it, nobody will find it. And if it is flash, it can't be optimized for the search engines. In fact, for expedience and time, it's probably much faster and more effective if you have a blog, or post information in social media sites like You Tube, or My Space.
We have a couple of new projects at MarCom, one of which will require launching and getting information out to the masses by early January. We need to build a simple website first, and even if my associate Mike did a key word analysis, and then optimized all of the new website pages (the meta and alt image tags), Google and the search engines would not necessarily start tracking the site for well over a month. Mike is a pro at website optimization.
One mistake is that many website are using same title tags for all pages and no description tags. And then I typically take a look at the content inside each of the pages, and make sure the key words are placed properly.
There is one pretty cool program that we often recommend to our clients. It's called PRESSfeed. This is a cost effect and easy way to put up a press room and post and show press releases within a website. But more importantly, PRESSfeed is a Social Media Marketing tool that creates RSS feeds for online content syndication and publishing as well as for better search engine visibility.
A blog on the other hand, is also a great online marketing tool. They are pretty easy to set up, and ready to go insofar as the RSS feeds. This blog, for example, is by Blogger. It's easy to set it up, choose a template, add photos, and add keywords, or as they say "Labels for this post."
Another tip is that social media marketing strategies must be well planned in advance. This means you need to map out a schedule and budget for posting PR Web releases ($360 each), along with traditional press releases on a newswire such as PR Newswire. You need to schedule blog posts. Three per week minimum is advised at first. And then you can always do a social media video to post on You Tube - and the 30 or so other video websites online.
In fact, we have a new client that we started about a month ago that we can now begin tracking in my next blog as a case hisotry. Stay tuned...
Showing posts with label press. Show all posts
Showing posts with label press. Show all posts
Friday, December 14, 2007
Wednesday, August 15, 2007
The Art of Article Submissions
I have been doing article submissions for a couple of years now. It all started with writing them for an antivirus company who was looking to push some negative stuff that showed up in Google searches down and off of the first and second pages of searches in MSN, Yahoo or Google. I used our key words, wrote articles, and it worked.
Next I started writing articles for all of our MarCom Broadband clients. I always say that one good topic or article can be written "six ways to Sunday" when it comes to search engine optimization (SEO) and social media marketing tactics. Here's an example of that:
1) Press release on PR Newswire - a traditional news release.
2) PR Web optimized press release on PR Web.
3) Articles on articles submission sites like http://www.articlesbase.com/
4) Forum posts in industry forums and chat rooms.
5) Social media site postings on sites like Wikipedia, My Space, etc.
6) Blog content - you really need a blog to regurgitate content.
Plus you have your website content.
You do need to be careful about how commerical articles are in the submission services. Most of them will not take promotional content. But you can add your company's name and website address in the resource box. You just need to be clever about how you talk about a company or client by name. I often mention several comapnies, or provide a quote.
Last, none of these SEO tactics would be of any value without adding your key words. The first thing we do is a key word analysis for clients. Then we all use these key words in every single thing we write up.
Results are fantastic. You usually see results for certain key words within a month or two. And again, it's all about content content content on the web. The more of it you have, the better your rankings in Google.
Next I started writing articles for all of our MarCom Broadband clients. I always say that one good topic or article can be written "six ways to Sunday" when it comes to search engine optimization (SEO) and social media marketing tactics. Here's an example of that:
1) Press release on PR Newswire - a traditional news release.
2) PR Web optimized press release on PR Web.
3) Articles on articles submission sites like http://www.articlesbase.com/
4) Forum posts in industry forums and chat rooms.
5) Social media site postings on sites like Wikipedia, My Space, etc.
6) Blog content - you really need a blog to regurgitate content.
Plus you have your website content.
You do need to be careful about how commerical articles are in the submission services. Most of them will not take promotional content. But you can add your company's name and website address in the resource box. You just need to be clever about how you talk about a company or client by name. I often mention several comapnies, or provide a quote.
Last, none of these SEO tactics would be of any value without adding your key words. The first thing we do is a key word analysis for clients. Then we all use these key words in every single thing we write up.
Results are fantastic. You usually see results for certain key words within a month or two. And again, it's all about content content content on the web. The more of it you have, the better your rankings in Google.
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