The Value of SEO and Social Media Marketing

The transition that is going on in the marketing communicaitons industry is interesting. There are alot of people who know that their websites need Search Engine Optimization (SEO) and many actually believe that their website designers have already done this for them. We see all too often that web masters use duplicate title tags. For example, each page may have the same name - the name of the company. This does not work because Google sees it as you spaming yourself. Here are some basics below.

Each page should have its own unique title tag with keywords (preferably chosen from a keyword Analysis) done by an SEO pro like MarCom's Mike Keesling. If possible, each page should have its own unique description tag as well. Note: in some content management systems this is impossible to achieve as they assign descriptions on a global basis only. In this case, it is better to eliminate the description tag entirely, rather than use one phrase repeatedly for every page.

This brings me to content building and social media marketing. The purpose of building content on your web pages is so that you will have more opportunities for keyword placement. Flash sites cannot be optimized. And sparcely designed web pages with little content offer no SEO advantage either. At least have other content (clickable) on back end pages. Three deep is about as far as the search engines will go.

Content building is part of social media marketing. I write articles for clients that feature their keywords and link back to specific web pages on their sites with those key words. This way Google sees that there's activity going to their website, and begins ranking their site better. The goal of course, is to get the client ranked on page one of Google.