Ghostwriting Blogs for Clients for Link Building and Social Media

I have been writing blogs for quite some time. Blogs are a great link building tool, and they are also great for customer relationship building, reputation management, and a good survey tool to get a feel for what people think about new products and services. In order for a blog to be a good search engine optimization (SEO) link building tool, however, one must use linking strategies that are acceptable and effective with the engines like Google and Yahoo. Right now, one of my blogs is for our client Entertainment Career Connection.

Blogs are great for customer relations if done properly. And remember that anything you post on the Internet can come back and bite you later on. It will stay up for a long time. So be very careful what you say. Authenticity is very important, and starting conversations with your readers is what works today, and in fact, it is the shift in marketing all together.

I have a blog for one of our clients and as part of his campaign for reputation management we do an educational blog that talks about his activities on the Boards of two charities, and also serves as a research and information tool for trends in education, and enables link backs to his website. I use every single blog topic that I write to also revise it into a longer article for submission to article websites. But you cannot submit duplicate copy or the search engines will not count it.

There's one aspect of blog writing that people often do not understand - and that is the search engine optimization and PR value. Take for instance, Rocco's blog above. I post one to two times per week in his blog. Basically you can type in Rocco Basile on Google, and note that many of the items in the ranking list are now positive posts, and include both his official website as well as blog posts, some PR Web listings, and articles. Inside his blog posts I always provide links back to his website. And the linking strategy can be to specific pages in his website that are related about my topic - not just to the home page. There are times when we have seen blog posts get picked up by other bloggers, who link to the blog.

Blogging requires a goal, and they are a lot of work. But the beauty of blogging is that it provides a marketing vehicle that does NOT rely on a third party, such as an editor writing an article about you. Corporate blogs provide you with an opportunity to tell your company's story. Various executives in your company, large or small, can post to a corporate blog, so you can create a strategy ahead of time, then assign folks to write.

Blogs are a great "Crisis Management" tool. Just look at how popular Martha Stuart's blog was during her court battle. And blogs are a great way to build a database of interested people, users, etc. Just shoot folks over to a sign up form from your blog, and you are certain to get some opt ins.

And as for the return on investment for blog writing, it costs very little - you can set up a blog at blogger.com, for free. So it costs you in time - your time, the time of your employees, or the writing fees to hire someone like MarCom to ghostwrite your blogs. You can check to see if your blog is building website traffic, because of course, the better your blog's linking strategies are, the more folks will visit your website. Once a visitor comes in to your website from your blog, what path do they go down? do they ultimately get funneled to a sale? These things must be tracked on your website by programs like Google Analytics, which is free, or HitsLink, which is the one we like. And of course, you need the experience to be able to read and analyze the reports once they are generated on HitsLink, to track successes over a period of time.


Amazon Blog Strategy: Interview With Chris Brucia Get Elastic
Catalog Choice - Paperless Blog » Blog Archive » Speaking at..
Kinetic Ideas: Marketing Blog » Tap Into A Strategy of Abundance (Is ..
SEO Strategy : Classic Creations Graphic Design Blog
Blog Strategy and the Anonymity-Pseudonymity Continuum « extensions
Social Media Strategy- The Planning Stage chrisbrogan.com
B.L. Ochman's weblog: Internet marketing strategy, social media trends, new..
Clicks, Impressions, relationships, conversations: What’s more important?