We have been meeting with many new clients lately, and in doing so, realize that most of their websites are NOT properly optimized. This is in part because today's website designers and web master's have not yet caught up with SEO tactics, knowledge and practices.
MarCom's Mike Keesling, who has been doing SEO since the beginning, says the most important element of website optimization is NO SPLASH SCREENS AND NO FLASH! Next is if you are going to opt for an open source solution for a database driven site (such as Big media USA) make sure you can do individual title tags.
It is unfortunate because most companies would be realizing much improved traffic to their sites if they were optimized. These skills have taken our MarCom SEO experts years to develop and hone, so it's not likely that a company can do it alone - or if they do it will take longer than if they hire SEO specialist teams like MarCom.
The first tip is that you can never use Flash on your home page. It may look nice, but Flash blocks the search engines from reading a web page. Embedded Flash is OK. Remember the more content that has been optimized in your pages the better. Most designers hate this, because white space in design has long been preferred. But when it comes to website optimization, make the pages above the fold or middle pretty, then add more optimized content below the fold.
By optimized content we mean that it has your key words and phrases embedded in the copy. Take for example MarCom. Our key words are website optimization, search engine optimization, social media marketing, online marketing, SEO, social media marketing strategy and so forth. NOTE how I linked the main key word pertaining to this article to our website? I would typically link it to a page on our site with focus to website optimization. Once our new MarCom New Media website is up I will do that.
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