Social Media Marketing Comes of Age

After attending a Social Media Marketing "Agency Bootcamp" luncheon yesterday, it has come to my attention that very few marketers are doing what MarCom is doing. In a room filled with Los Angeles advertising agency staffers and consultants, I can honestly say that very few knew social media marketing to the depth that we do. In fact, I have read that we are in the top ten percent nationwide and the other 90 percent are just starting to try to catch up.

We regularly update our website with relevant searchable content and post new search engine optimization (SEO) tags, descriptions and links on the pages as needed. We have set up multiple RSS feeds - one for press releases, another for articles, and I am about to set up a third one for newsletters. we use http://www.press-feed.com/. I have joined a few more social networks and niche communities to mine customers -- places like FaceBook, and I will be updating LinkedIn and MySpace regularly now.

We added a new social media blog on our homepage, so now there are two - each with a seperate focus. I have started conversations online by stepping up my blogging, added more blogrolls, updated MySpace. Next I need to begin Friending in Facebook, then Twitter about current happenings to my growing list of followers.

MarCom has been writing a number of articles that can be social bookmarked at DIGG, but I want to create a Google map mashup and then start a white paper for people to StumbleUpon or find at Squidoo.

My associates and I have been brainstorming ideas for podcasts and videos to post on YouTube, and we have even thought about doing a virtual B-2-B seminar at Second Life. I plan to research and sign up for some new measurement and conversation mining tools to listen to what people are saying online, although everyone in the social media marketing industry agrees, the tools are still not there yet.

We have started conversations with our own clients to update their social media marketing strategies. MarCom New Media is looking forward to continuing to lead the transformation from old school marketing to building relationships in online communities, and we are already celebrating the results.

Oh BTW if you have no clue what I am talking about…you need to read Paul Gillin’s book, The New Influencers, and of course, hire us as your Los Angeles social media marketing firm.