Google Bans Duplicate Tags and Content

MarCom’s search engine optimization (SEO) expert Mike Keesling has been telling us for some time that there would be a shakeup about duplicate content on the Internet, and as usual, he was right, because Google is not standing for duplicate content anymore. This includes the Internet, but more importantly, it means no more duplicate META, ALT or description tags on websites.

Recently MarCom New Media looked at a B2B company’s website and noticed that they had their name in all their title tags, which dilutes the effectiveness of the title tag. Google will not give full value to your pages, unless each page has a different title tag. ALL website pages need their own unique description tag. Tags should be keyword rich.

What is a title tag? Interestingly, there are no definitions in the online dictionaries for “title tag.” Not in Webster’s or Wikipedia. However, you will find many other descriptions if you type those words in Google. A title tag is a piece of HTML code that describes a specific web page of content. Title tags guide the search engines in determining what is in the content of specific web pages. TIP: Creating a relevant title tag is one of the most important variables in achieving high search engine positioning.

One of the most common mistakes that we see on 80 percent of our new clients' sites is that they put their company name as the first thing on the title tag for each page. Once we fix that, search ranking results begin to inprove. Most often the url for the site already includes the company name, so wasting valuable characters on constantly repeating the name of the company doesn't accomplish anything in terms of search engine optimization. It also usually ends up making at least 50 percent of each title tag identical which is NOT a good thing.

The other new Google slap is that Social Media Marketing (SMM) content must also be unique. This means that Google's cracking down on social media, just like it did last year with link building farms and bots. The rap is that content in social media sites needs to be original. You need to do the work. Or hire experts like us to do the work. Google will not accept it if you use a service that posts 100 Stumble Upon items that are all the same, from the same IP address or are posting hundreds of other tags, for other clients at the same time they do yours.

Content posted online must be: Unique and from different IP addresses; posted by unique people. That’s true social media...and if this all sounds like Greek to you, then please give MarCom a call at 323.650.2838 and we'll translate it for you.

PS Google LOVES articles these days. Here's just one example of a search optimized article for one of MarCom's clients - The Interface Financial Group. Credit Repair Tips for Small Businesses. But make SURE none of your articles are duplicates. Each article must be a specific percent different than the next.

As the recession forces many consumers to buy less—search engine marketing is key.