Here are some tips for what NOT to do on your website if you want to attract customers. Never use Flash splash screens. Google and the search engines cannot read it, so Flash is not good for Search Engine Optimization (SEO) results. Embedded Flash is OK to use, but if your home page is a Flash splash screen with no text, the search engines simply won't see it.
As a Los Angeles search engine optimization consultants, we see everything, and mostly we see that website designers do more harm than good when they say they know how to SEO a website. Usually this is just not the case. Good SEO is also all about content... content... content. Make sure there is plenty of content on your website. Nice designs, photos and no content will not help your SEO results, period.
Meta, Title and Description tags are very important. You may have seen some websites where it says "new page" in the browser? That is because the website designer did not put a title tag on the page. A short message with a key word that describes your site in the Description tag is essential so your customers will click through to your site when potential customers see your site's listing.
Never use repeat Title and Description tags. Website pages should each be unique with a theme for key words or phrases for each page. Make your Title and Description tags match the content for one of the keywords per page. You can't optimize one single page for many different key words.
Do not use text as an image. Some sites have text and images combined into a jpg or gif image, so you can't select the text with your cursor. If a search engine can't find any searchable text, you will not get SEO results. Also don't make any headlines into gif images, because they should be text with a key word in it.
Local businesses don't need national SEO. A cigar store in Pasadena does not need to optimize for the national or global market. Customers must live nearby. MarCom had a client like this, so we optimized them for Pasadena Cigar stores. It worked. Now it would have been different if they had an online cigar store.
For those of you who need some more help with your search engine optimization visit our website at http://www.marcomnewmedia.com/
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