Join me to Use Social Media on Twitter, Facebook, My Space and More

As a Los Angeles social media marketing consultant, it has been interesting to experiment around with all of the new social media marketing mediums -- the convergence of marketing, advertising and PR on the Web. I do SMM every day for our MarCom New Media clients, including ghostwriting blogs like this one on invoice factoring for Interface Financial, writing articles and syndicated them over the Internet, writing optimized releases and pitch letters, bookmarking content in DIGG and distributing content over RSS feeds. When I pitch the media via email I use pitch letters with embedded videos.

Social Media Marketing for B2B has gotten a bad rap. But I make sure we use podcasts embedded, plus images of their latest products and services. Once our social media press releases are posted on the Internet, via Marketwire, they quickly show up in Yahoo and Google News,l SMM requires every bit as much of a professional to manage, as marketing, PR or corporate communications has always required.

Today, only about 10 to 15 percent of marketers nationwide are doing SMM, according to guru Paul Gillin who wrote a book called The New Influencers. The purpose of SMM is to engage with enthusiasts and existing customers in interactive communities in order to drive more traffic and sales.

If you have not already, start experimenting with blogs, online video, podcasts, corporate communities and public networks. In fact, social networks were only beginning to gain traction in the spring of 2007. Memberships are in the hundreds of millions.

Getting on the first page of the Google listings takes a searc engine optimization (SEO) company like MarCom, who spends months getting our clients ranked on the top of the search engines. Check out our Los Angeles SEO Successes