Have you ever heard about cloud link-building? We have trained a team of experts abroad, to focus on doing content spinning, authority sites, RSS feeds, SEO link-building, social media marketing, bookmarking, and much more.
MarCom's team manages building cloud linking around articles for locally based keywords and uses multiple IP addresses for a fast track. These strategies and tactics have been tested using the Caffeine beta since early Fall of 2009, and they are working beautifully with the Beta of Google's new Caffeine, the update to Google's algorithm.
Expanding the MarCom Los Angeles SEO team to other parts of the world allows us to focus on online marketing strategies for our clients, and integrating ways to build their business along with building brands.
Most of our clients are on page one of the search engines as a result of these cloud building and mashing strategies, along with the blogs, online newsletters, bookmarking sites such as DIGG and Delicious, and many other white hat link-building strategies.
Visit www.marcomnewmedia.com for more information and case histories of our client successes.
Showing posts with label social media marketing in los angeles. Show all posts
Showing posts with label social media marketing in los angeles. Show all posts
Tuesday, December 7, 2010
Tuesday, March 31, 2009
The MarCom New Media Search Engine Marketing Audit
MarCom is no doubt, one of just a few cutting edge social media marketing firms in Los Angeles, and we are always getting leads for companies that have no clue about what their online marketing needs are or should be. Many people believe their web designers, or programmers, who often times "think" they know how to do search engine optimization (SEO). Our experience almost every time is that companies are NOT well optimized. if anything, webd esigners can do more damage than good when it comes to advising about SEO.
In order to help a company determine what they need to do insofar as SEO and SMM, MarCom has been also been conducting search engine optimization audits for companies. We just did one for client, ExpenseWatch.
Here's what our basic statement of work for an audit looks like. First we research and determine the keywords associated with your company's products or services that are most likely to achieve high search-engine rankings. Next we recommended a keyword strategy with the top SEO words and phrases and make suggestions to map the keywords to specific website pages, as well as how these words relate to competitive websites. You'll get a very comprehensive spreadsheet with this data.
Next MarCom conducts an audit of your current SEO and SEM and then provides recommendations for improving both. The audit reviews website content and offers suggestions for how to repackage pages and add to them. The navigation of the site is reviewed. In some cases we can provide a formula for your website Meta, title and description tags but it's often just easier for us to be hired to implement them.
The audit will also include your competitor activities, site visitor information, Google Adwords spends and organic search results. MarCom also recommends analytics or measurement tools and provides tips to analyze data. If your company already has a Google Adwords program, we'll review it (once you give us access) and provide tips for budgeting, improvements in the campaigns and we'll analyze their results. One of our clients was spending $28k per month. They are now down to around $7k per month thanks to our work. We weaned them off of Google Adword spending and improved their search engine results so they tripled their leads. We saved big marketing dollars.
In summary, many companies are able to leverage their existing content and outside websites already linking to them by using best of breed Search Engine Optimization (SEO) tactics. These include adding individual, relevant title tags, description tags, and where applicable, alt image tags to the website. But for others, we recommend our three phase approach: 1) Onsite optimization. 2) Offsite Optimization, and 3) Linking strategies and Social Media Marketing.
In order to help a company determine what they need to do insofar as SEO and SMM, MarCom has been also been conducting search engine optimization audits for companies. We just did one for client, ExpenseWatch.
Here's what our basic statement of work for an audit looks like. First we research and determine the keywords associated with your company's products or services that are most likely to achieve high search-engine rankings. Next we recommended a keyword strategy with the top SEO words and phrases and make suggestions to map the keywords to specific website pages, as well as how these words relate to competitive websites. You'll get a very comprehensive spreadsheet with this data.
Next MarCom conducts an audit of your current SEO and SEM and then provides recommendations for improving both. The audit reviews website content and offers suggestions for how to repackage pages and add to them. The navigation of the site is reviewed. In some cases we can provide a formula for your website Meta, title and description tags but it's often just easier for us to be hired to implement them.
The audit will also include your competitor activities, site visitor information, Google Adwords spends and organic search results. MarCom also recommends analytics or measurement tools and provides tips to analyze data. If your company already has a Google Adwords program, we'll review it (once you give us access) and provide tips for budgeting, improvements in the campaigns and we'll analyze their results. One of our clients was spending $28k per month. They are now down to around $7k per month thanks to our work. We weaned them off of Google Adword spending and improved their search engine results so they tripled their leads. We saved big marketing dollars.
In summary, many companies are able to leverage their existing content and outside websites already linking to them by using best of breed Search Engine Optimization (SEO) tactics. These include adding individual, relevant title tags, description tags, and where applicable, alt image tags to the website. But for others, we recommend our three phase approach: 1) Onsite optimization. 2) Offsite Optimization, and 3) Linking strategies and Social Media Marketing.
Thursday, March 26, 2009
Find me on Twitter at MarCom4SMM - for Social Media Marketing
The Aberdeen Group recently published a report, “The ROI on Social Media Marketing,” which was sponsored by Visible Technologies. The report affirms that marketers have developed the methods and tools to drive return on investment (ROI) for companies via social media. It's just one more reason why I now have a Twitter account for MarCom - twitter me at MarCom4SMM.
This just affirms what Marcom New Media, a Los Angeles social media marketing firm, has been doing for the last five years, which entails listening to customers and influencing prospects. Actually, we keep telling clients that in order to compete online, flourish and be more profitable, there are three key steps:
Phase I - Online SEO
Phase II - Offline Link Building and Pay per Click (PPC)
Phase III- Social Media Marketing
The research report said 63 percent of the companies in their survey (defined as best-in-class) planned to increase their social media marketing budgets this year.
The truth is, social media networks started around the spring of 2007, and today, memberships in platforms like Facebook, or My Space, are in the hundreds of millions. We started doing tactics like forum posting back in the year 2000.
But there is something else know as social media optimization. This includes offsite optimization strategies with the intent of distributed content across multiple social media networks. Tools for this include adding links to services such as Digg, Del.icio.us or Readdit.
MarCom writes unique content (all articles must be 30 to 40 % unique or different than any other document on the Web) that's embedded with your key words and phrases, so when people search online, there’s a better chance of finding your content via the search engines.
We are also a Los Angeles Search Engine Marketing (SEM) firm, and helps clients audit and determine search marketing strategies for increased lead generation online. We use a many different social networking platforms for branding online.
A couple of the areas that have grown for us includes ghostwriting blogs for clients. We also shoot video shorts, edit them and syndicate them online in places like Google video or YouTube, and record and manage podcasts. We recently completed a number of online videos for our client The Wiley Protocol, which are also on YouTube, and syndicated around the Internet.
This just affirms what Marcom New Media, a Los Angeles social media marketing firm, has been doing for the last five years, which entails listening to customers and influencing prospects. Actually, we keep telling clients that in order to compete online, flourish and be more profitable, there are three key steps:
Phase I - Online SEO
Phase II - Offline Link Building and Pay per Click (PPC)
Phase III- Social Media Marketing
The research report said 63 percent of the companies in their survey (defined as best-in-class) planned to increase their social media marketing budgets this year.
The truth is, social media networks started around the spring of 2007, and today, memberships in platforms like Facebook, or My Space, are in the hundreds of millions. We started doing tactics like forum posting back in the year 2000.
But there is something else know as social media optimization. This includes offsite optimization strategies with the intent of distributed content across multiple social media networks. Tools for this include adding links to services such as Digg, Del.icio.us or Readdit.
MarCom writes unique content (all articles must be 30 to 40 % unique or different than any other document on the Web) that's embedded with your key words and phrases, so when people search online, there’s a better chance of finding your content via the search engines.
We are also a Los Angeles Search Engine Marketing (SEM) firm, and helps clients audit and determine search marketing strategies for increased lead generation online. We use a many different social networking platforms for branding online.
A couple of the areas that have grown for us includes ghostwriting blogs for clients. We also shoot video shorts, edit them and syndicate them online in places like Google video or YouTube, and record and manage podcasts. We recently completed a number of online videos for our client The Wiley Protocol, which are also on YouTube, and syndicated around the Internet.
Tuesday, October 28, 2008
Online Marketing in Tough Economy
Recent reports say that the percentage of small and midsized home and trade-services businesses with Web sites will increase to 60 percent by 2010, up from just 33 percent today. (Source: Kelly Group.)
And the other trend - social media marketing - shows that there are also a number of consumer referral and home-services community sites like Craig's List or ServiceMagic. In addition, small business entrepreneurs are posting pages on MyFace, while creative talent post on pages in MySpace.
There is much interest in marketing online today, as the costs are less than print or electronic advertising, and more and more customers use the Internet to find what they want. MarCom New Media, Los Angeles SEO consultants, always recommends the business directories for our clients. Yahoo! is around $299, and others include the SuperPages, with a monthly fee at about $75.00
Other tools for small businesses include CitySearch and YellowPages.com to capture those searching in a local geographic area.
And the other trend - social media marketing - shows that there are also a number of consumer referral and home-services community sites like Craig's List or ServiceMagic. In addition, small business entrepreneurs are posting pages on MyFace, while creative talent post on pages in MySpace.
There is much interest in marketing online today, as the costs are less than print or electronic advertising, and more and more customers use the Internet to find what they want. MarCom New Media, Los Angeles SEO consultants, always recommends the business directories for our clients. Yahoo! is around $299, and others include the SuperPages, with a monthly fee at about $75.00
Other tools for small businesses include CitySearch and YellowPages.com to capture those searching in a local geographic area.
Wednesday, September 24, 2008
Online Marketing Trends: Virtual Learning via Second Life
Apparently there's a group at Second Life called 'Real Life Education in Second Life.' It is made up of people who are interested in the educational possibilities of Second Life. According to them, there are more than 400 universities and 4,500 educators participating in the Second Life Educators List (SLED). And this group is studying how to leverage the benefits of learning in a virtual world in order to assist the students of today.
Caption: From Second Life, students role-play a courtroom scene in Ramapo, Suffern (N.Y.) Middle School’s virtual world campus hosted by Peggy Sheehy in Teen Second Life.
In an article written by a professor of computer science at Colorado Technical University named Cynthia M. Calonge, she notes, "the benefits outweigh the risks associated with venturing into a virtual world educational platform. For me, the virtual world is my preferred learning and teaching environment."
What does this have to do with what our Los Angeles marketing firm can do for our clients? It means is that more and more of our clients need to set up social media networks, to engage with customers, teach them, and share knowledge. And it means that websites need to be filled with content to educate people about what they do and optimized properly with the search engines so that they will come up first on the search engines. And blogs are becomming a way of life.
Imagine the magnitude of virtual classrooms? Futurists like James Canton and author of The Extreme Future, have already said that one of the top ten industries of the innovation economy is, "8. Education and Learning. The creation of immediate, portable, transferable, on-demand knowledge sources on a scale equivalent to the Library of Congress."
Caption: From Second Life, students role-play a courtroom scene in Ramapo, Suffern (N.Y.) Middle School’s virtual world campus hosted by Peggy Sheehy in Teen Second Life.In an article written by a professor of computer science at Colorado Technical University named Cynthia M. Calonge, she notes, "the benefits outweigh the risks associated with venturing into a virtual world educational platform. For me, the virtual world is my preferred learning and teaching environment."
What does this have to do with what our Los Angeles marketing firm can do for our clients? It means is that more and more of our clients need to set up social media networks, to engage with customers, teach them, and share knowledge. And it means that websites need to be filled with content to educate people about what they do and optimized properly with the search engines so that they will come up first on the search engines. And blogs are becomming a way of life.
Imagine the magnitude of virtual classrooms? Futurists like James Canton and author of The Extreme Future, have already said that one of the top ten industries of the innovation economy is, "8. Education and Learning. The creation of immediate, portable, transferable, on-demand knowledge sources on a scale equivalent to the Library of Congress."
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