Tuesday, October 28, 2008

Online Marketing in Tough Economy

Recent reports say that the percentage of small and midsized home and trade-services businesses with Web sites will increase to 60 percent by 2010, up from just 33 percent today. (Source: Kelly Group.)

And the other trend - social media marketing - shows that there are also a number of consumer referral and home-services community sites like Craig's List or ServiceMagic. In addition, small business entrepreneurs are posting pages on MyFace, while creative talent post on pages in MySpace.

There is much interest in marketing online today, as the costs are less than print or electronic advertising, and more and more customers use the Internet to find what they want. MarCom New Media, Los Angeles SEO consultants, always recommends the business directories for our clients. Yahoo! is around $299, and others include the SuperPages, with a monthly fee at about $75.00

Other tools for small businesses include CitySearch and YellowPages.com to capture those searching in a local geographic area.

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