Our resident SEO expert Mike Keesling was doing Search Engine Optimization (SEO) when Pacific Islands Reservations had one website in 1996. With 12 websites today, we have helped them maintain a top ten ranking in Google, MSN and Yahoo since.
If you are a small business you need a website with interactive content that will attract your customers while they are online seeking what they want. When your potential customers type in the key words or phrases associated with your products and services, MarCom will help get your site ranked to come up within the first page of the results in Google or Yahoo.
Search Engine Optimization (SEO) is how people will find your website and it's also a way to improve the volume and quality of traffic to your site. When people use search engines to find what they are looking for they type in key words or phrases. MarCom uses a custom analysis will tell us which keywords your customers use, plus those that your competitors have used.
Most web designers do not install Meta, Title or Alt tags properly. This is critical to the search engines and your customers finding your website. One example is that sites with flash pages are not able to be read by Google, so avoiud them. You can use embedded flash, but make sure there's text on each page of your site. Content is king for the search engines.
Optimized tags and content with the proper key words we will make sure every page on your website is optimized properly. More subject-specific content means better qualified traffic. This text is optimized if the search engines can find it via keyword-density.
For more information on search engine optimization, contact MarCom at 323.650.2838 or go to http://www.marcomnewmedia.com/
Monday, August 31, 2009
Thursday, July 9, 2009
Search Engine Optimization Strategy: Essential for Optimization for a Website
Today, a colleague made a comment about the fact that many of the new open source software and web design applications have built-in search engine optimization. This may be true, but typically the optimization will not work like that of a customized website - the likes of what our SMM guru Mike Keesling does.
Content management sites these days usually are SEO friendly, which means that the page name rewrites a redirect to a file name with an html on it, so it makes search engine friendly urls. Ssecond, alot of these open source CMS sites do come with the ability to individually define Meta tags and title tags, as opposed to before, where we got global tags. They give us a form field, to do individual Meta and title tags -- but you still need to input the correct wording or tag. One still has to do the work and know what you're doing. There is no button to click to optimize your site without doing the work.
Many website designers do not know how to do detailed search engine optimization (SEO). Custom Web site meta, alt and description tags that tie-in with relevant content on each page, and properly characterized. We create a Web site search engine optimization strategy for each of our clients. In fact here's a recent example for client David Gross, founder of Movie Review Intelligence, Inc.
We met with David early in April, and realized that his new movie review aggrigation website would have dynamic content with the new movie reviews each week. MarCom's Mike Keesling knew he would have to be creative with the Website's SEO and come up with a clear onsite search engine optimization strategy.
We typically use the SWAT approach for a new client's launch. That includes:
Search engine optimization
Writing content and linking back to the site.
Analytics to track visitors.
Tracking SEO results.
After conducting a competative Keyword Analysis, he figured out a formula to add the Meta tags dynamically. It worked like a charm and the site was recognized within a week on Google.
Meanwhile we added an RSS press room using Press-feed (http://www.press-feed-com/) and wrote all the press materials, including key words with links to relevant pages on the site.
Next we began the offsite linking strategy, which meant creating a social media marketing strategy, and beginning all the activities of posting tweets in Twitter, Facebook, and the social bookmarketing sites like DIGG. These too include links back to the relevant content on the website.
Currently we are tracking visitors to the website, which are increasing every day. We will do a hard launch with an announcement press release next week on MarketWire. After the second month we will track our search engine optimization results.
Content management sites these days usually are SEO friendly, which means that the page name rewrites a redirect to a file name with an html on it, so it makes search engine friendly urls. Ssecond, alot of these open source CMS sites do come with the ability to individually define Meta tags and title tags, as opposed to before, where we got global tags. They give us a form field, to do individual Meta and title tags -- but you still need to input the correct wording or tag. One still has to do the work and know what you're doing. There is no button to click to optimize your site without doing the work.
Many website designers do not know how to do detailed search engine optimization (SEO). Custom Web site meta, alt and description tags that tie-in with relevant content on each page, and properly characterized. We create a Web site search engine optimization strategy for each of our clients. In fact here's a recent example for client David Gross, founder of Movie Review Intelligence, Inc.
We met with David early in April, and realized that his new movie review aggrigation website would have dynamic content with the new movie reviews each week. MarCom's Mike Keesling knew he would have to be creative with the Website's SEO and come up with a clear onsite search engine optimization strategy.
We typically use the SWAT approach for a new client's launch. That includes:
Search engine optimization
Writing content and linking back to the site.
Analytics to track visitors.
Tracking SEO results.
After conducting a competative Keyword Analysis, he figured out a formula to add the Meta tags dynamically. It worked like a charm and the site was recognized within a week on Google.
Meanwhile we added an RSS press room using Press-feed (http://www.press-feed-com/) and wrote all the press materials, including key words with links to relevant pages on the site.
Next we began the offsite linking strategy, which meant creating a social media marketing strategy, and beginning all the activities of posting tweets in Twitter, Facebook, and the social bookmarketing sites like DIGG. These too include links back to the relevant content on the website.
Currently we are tracking visitors to the website, which are increasing every day. We will do a hard launch with an announcement press release next week on MarketWire. After the second month we will track our search engine optimization results.
Search Engine Optimization Strategy: Essential for Optimization fo a Website
Today, a colleague made a comment about the fact that many of the new open source software and web design applications have built-in search engine optimization. This may be true, but typically the optimization will not work like that of a customized website - the likes of what our SMM guru Mike Keesling does.
Many website designers do not know how to do detailed search engine optimization (SEO). Custom Web site meta, alt and description tags that tie-in with relevant content on each page, and properly characterized. We create a Web site search engine optimization strategy for each of our clients. In fact here's a recent example for client David Gross, founder of Movie Review intelligence, Inc.
We met with David early in April, and realized that his new movie review aggrigation website would have dynamic content with the new movie reviews each week. MarCom's Mike Keesling knew he would have to be creative with the Website's SEO and come up with a clear onsite search engine optimization strategy.
We typically use the SWAT approach for a new client's launch. That includes:
Search engine optimization
Writing content and linking back to the site.
Analytics to track visitors.
Tracking SEO results.
After conducting a competative Keyword Analysis, he figured out a formula to add the Meta tags dynamically. It worked like a charm and the site was recognized within a week on Google.
Meanwhile we added an RSS press room using Press-feed (www.press-feed-com) and wrote all the press materials, including key words with links to relevant pages on the site.
Next we began the offsite linking strategy, which meant creating a social media marketing strategy, and beginning all the activities of posting tweets in Twitter, Facebook, and the social bookmarketing sites like DIGG. These too include links back to the relevant content on the website.
Currently we are tracking visitors to the website, which are increasing every day. We will do a hard launch with an announcement press release next week on MarketWire. After the second month we will track our search engine optimization results.
Many website designers do not know how to do detailed search engine optimization (SEO). Custom Web site meta, alt and description tags that tie-in with relevant content on each page, and properly characterized. We create a Web site search engine optimization strategy for each of our clients. In fact here's a recent example for client David Gross, founder of Movie Review intelligence, Inc.
We met with David early in April, and realized that his new movie review aggrigation website would have dynamic content with the new movie reviews each week. MarCom's Mike Keesling knew he would have to be creative with the Website's SEO and come up with a clear onsite search engine optimization strategy.
We typically use the SWAT approach for a new client's launch. That includes:
Search engine optimization
Writing content and linking back to the site.
Analytics to track visitors.
Tracking SEO results.
After conducting a competative Keyword Analysis, he figured out a formula to add the Meta tags dynamically. It worked like a charm and the site was recognized within a week on Google.
Meanwhile we added an RSS press room using Press-feed (www.press-feed-com) and wrote all the press materials, including key words with links to relevant pages on the site.
Next we began the offsite linking strategy, which meant creating a social media marketing strategy, and beginning all the activities of posting tweets in Twitter, Facebook, and the social bookmarketing sites like DIGG. These too include links back to the relevant content on the website.
Currently we are tracking visitors to the website, which are increasing every day. We will do a hard launch with an announcement press release next week on MarketWire. After the second month we will track our search engine optimization results.
Tuesday, June 16, 2009
Link Building Strategies are Critical to SEO
Search Engine Optimization (SEO) practices have been defined and now companies are competing for visibility within the organic search listings on the Internet. Three years ago it took a couple of months to be optimized; today it is closer to six to eight months. Why? Because so many companies are finally trying to get optimized, and the search engines need time to put them in place. New websites typically spend a month in the Google sandbox, before they are recognized.
Link building strategies are critical to the success of a website’s optimization. Link building provides links using your keywords to various pages on your website, so that the search engines will give the site a higher ranking, and so people using search terms and phrases will be more likely to find your site.
Social media marketing practitioners like MarOm New Media uses various tactics including building links to your site in relevant blogs, photo sites, social media networks, newswires, and directories. If you have short podcasts (audio) or videos, these can also be added to YouTube, and we also syndicate them to hundreds of other video sites. MarCom has completed the Bioidenticals Network on YouTube, for example, for our client The Wiley Protocol, for whom we have filmed, edited, produced, and syndicated more than 42 videos thus far.
Additionally you will find that there are other strategies including ghost blogging, forum posts, and bookmarking on social media networks, all of which provide linking opportunities. Bookmarking means adding content via a button, "add to del.icio.us," for example. You can also submit white papers, or relevant articles to other relevant sites to get your content out there. This way others can create what the industry has dubbed "mashups" to drive traffic back to your website.
MarCom has recently developed some ingenious three way linking strategies for MarCom clients that we'll be launching before July. Hiont: It is named "Billboard Mama."
Link building strategies are critical to the success of a website’s optimization. Link building provides links using your keywords to various pages on your website, so that the search engines will give the site a higher ranking, and so people using search terms and phrases will be more likely to find your site.
Social media marketing practitioners like MarOm New Media uses various tactics including building links to your site in relevant blogs, photo sites, social media networks, newswires, and directories. If you have short podcasts (audio) or videos, these can also be added to YouTube, and we also syndicate them to hundreds of other video sites. MarCom has completed the Bioidenticals Network on YouTube, for example, for our client The Wiley Protocol, for whom we have filmed, edited, produced, and syndicated more than 42 videos thus far.
Additionally you will find that there are other strategies including ghost blogging, forum posts, and bookmarking on social media networks, all of which provide linking opportunities. Bookmarking means adding content via a button, "add to del.icio.us," for example. You can also submit white papers, or relevant articles to other relevant sites to get your content out there. This way others can create what the industry has dubbed "mashups" to drive traffic back to your website.
MarCom has recently developed some ingenious three way linking strategies for MarCom clients that we'll be launching before July. Hiont: It is named "Billboard Mama."
Monday, May 11, 2009
B2B Social Media Marketing
We are getting many questions from our clients asking if we should start signing them up corporately for Facebook and Twitter, etc. Since MarCom has been doing Social Media Marketing (SMM) since the beginning, we have some strategic thoughts on what works and how it should be leveraged for B2B correctly.
First you need to do some research. One thing MarCom has done for several clients including Expensewatch.com, and The Interface Financial Group, is an audit of their competitor's search engine marketing programs, and then we provide recommendations for improvement. We told them, you need to review what to accomplish, and take a look at how SMM will complement your overall marketing plan. All companies need an SMM strategy - but it is difficult for most marketers to do this when this area is not their expertise.
For those of you involved in B2B, if you don't yet believe that MarCom New Media can assist you with your social media marketing, read Paul Gillin's latest book, Secrets of Social Media Marketing. This book will educate you about the ways you can extend your brand, engage customers, launch a product, deal with a crisis, and most importantly, generate leads in communities where your customers live online.
Some of the tactics include ghostwriting blogs, posting videos and syndicating them on the Internet, syndicating articles, and bookmarking in places like DIGG or StumbleUpon, to name only a few. Corporate Facebook pages and Twitter accounts are becomming popular as well. And as always, link backs from these social media sites to your website are encouraged for better search engine optimization and website rankings.
Gillin told us, "Social Media Marketing actually appears to be gaining a head of steam. Peter Kim has a great wiki of social media marketing examples that is up to more than 1,500 entries. The list dramatizes the surge in interest that we are now seeing in SMM, particularly because of the attractive economies."
The good news is that once you have read it - you will realize there's no way you can manage it alone, so we hope you will us so we can develop a strategic plan, put our practiced team on it for you and measure results.
First you need to do some research. One thing MarCom has done for several clients including Expensewatch.com, and The Interface Financial Group, is an audit of their competitor's search engine marketing programs, and then we provide recommendations for improvement. We told them, you need to review what to accomplish, and take a look at how SMM will complement your overall marketing plan. All companies need an SMM strategy - but it is difficult for most marketers to do this when this area is not their expertise.
For those of you involved in B2B, if you don't yet believe that MarCom New Media can assist you with your social media marketing, read Paul Gillin's latest book, Secrets of Social Media Marketing. This book will educate you about the ways you can extend your brand, engage customers, launch a product, deal with a crisis, and most importantly, generate leads in communities where your customers live online.
Some of the tactics include ghostwriting blogs, posting videos and syndicating them on the Internet, syndicating articles, and bookmarking in places like DIGG or StumbleUpon, to name only a few. Corporate Facebook pages and Twitter accounts are becomming popular as well. And as always, link backs from these social media sites to your website are encouraged for better search engine optimization and website rankings.
Gillin told us, "Social Media Marketing actually appears to be gaining a head of steam. Peter Kim has a great wiki of social media marketing examples that is up to more than 1,500 entries. The list dramatizes the surge in interest that we are now seeing in SMM, particularly because of the attractive economies."
The good news is that once you have read it - you will realize there's no way you can manage it alone, so we hope you will us so we can develop a strategic plan, put our practiced team on it for you and measure results.
Monday, April 27, 2009
Join me to Use Social Media on Twitter, Facebook, My Space and More
As a Los Angeles social media marketing consultant, it has been interesting to experiment around with all of the new social media marketing mediums -- the convergence of marketing, advertising and PR on the Web. I do SMM every day for our MarCom New Media clients, including ghostwriting blogs like this one on invoice factoring for Interface Financial, writing articles and syndicated them over the Internet, writing optimized releases and pitch letters, bookmarking content in DIGG and distributing content over RSS feeds. When I pitch the media via email I use pitch letters with embedded videos.
Social Media Marketing for B2B has gotten a bad rap. But I make sure we use podcasts embedded, plus images of their latest products and services. Once our social media press releases are posted on the Internet, via Marketwire, they quickly show up in Yahoo and Google News,l SMM requires every bit as much of a professional to manage, as marketing, PR or corporate communications has always required.
Today, only about 10 to 15 percent of marketers nationwide are doing SMM, according to guru Paul Gillin who wrote a book called The New Influencers. The purpose of SMM is to engage with enthusiasts and existing customers in interactive communities in order to drive more traffic and sales.
If you have not already, start experimenting with blogs, online video, podcasts, corporate communities and public networks. In fact, social networks were only beginning to gain traction in the spring of 2007. Memberships are in the hundreds of millions.
Getting on the first page of the Google listings takes a searc engine optimization (SEO) company like MarCom, who spends months getting our clients ranked on the top of the search engines. Check out our Los Angeles SEO Successes
Social Media Marketing for B2B has gotten a bad rap. But I make sure we use podcasts embedded, plus images of their latest products and services. Once our social media press releases are posted on the Internet, via Marketwire, they quickly show up in Yahoo and Google News,l SMM requires every bit as much of a professional to manage, as marketing, PR or corporate communications has always required.
Today, only about 10 to 15 percent of marketers nationwide are doing SMM, according to guru Paul Gillin who wrote a book called The New Influencers. The purpose of SMM is to engage with enthusiasts and existing customers in interactive communities in order to drive more traffic and sales.
If you have not already, start experimenting with blogs, online video, podcasts, corporate communities and public networks. In fact, social networks were only beginning to gain traction in the spring of 2007. Memberships are in the hundreds of millions.
Getting on the first page of the Google listings takes a searc engine optimization (SEO) company like MarCom, who spends months getting our clients ranked on the top of the search engines. Check out our Los Angeles SEO Successes
Friday, April 17, 2009
Onsite Search Optimization Tips
Here are some tips for what NOT to do on your website if you want to attract customers. Never use Flash splash screens. Google and the search engines cannot read it, so Flash is not good for Search Engine Optimization (SEO) results. Embedded Flash is OK to use, but if your home page is a Flash splash screen with no text, the search engines simply won't see it.
As a Los Angeles search engine optimization consultants, we see everything, and mostly we see that website designers do more harm than good when they say they know how to SEO a website. Usually this is just not the case. Good SEO is also all about content... content... content. Make sure there is plenty of content on your website. Nice designs, photos and no content will not help your SEO results, period.
Meta, Title and Description tags are very important. You may have seen some websites where it says "new page" in the browser? That is because the website designer did not put a title tag on the page. A short message with a key word that describes your site in the Description tag is essential so your customers will click through to your site when potential customers see your site's listing.
Never use repeat Title and Description tags. Website pages should each be unique with a theme for key words or phrases for each page. Make your Title and Description tags match the content for one of the keywords per page. You can't optimize one single page for many different key words.
Do not use text as an image. Some sites have text and images combined into a jpg or gif image, so you can't select the text with your cursor. If a search engine can't find any searchable text, you will not get SEO results. Also don't make any headlines into gif images, because they should be text with a key word in it.
Local businesses don't need national SEO. A cigar store in Pasadena does not need to optimize for the national or global market. Customers must live nearby. MarCom had a client like this, so we optimized them for Pasadena Cigar stores. It worked. Now it would have been different if they had an online cigar store.
For those of you who need some more help with your search engine optimization visit our website at http://www.marcomnewmedia.com/
As a Los Angeles search engine optimization consultants, we see everything, and mostly we see that website designers do more harm than good when they say they know how to SEO a website. Usually this is just not the case. Good SEO is also all about content... content... content. Make sure there is plenty of content on your website. Nice designs, photos and no content will not help your SEO results, period.
Meta, Title and Description tags are very important. You may have seen some websites where it says "new page" in the browser? That is because the website designer did not put a title tag on the page. A short message with a key word that describes your site in the Description tag is essential so your customers will click through to your site when potential customers see your site's listing.
Never use repeat Title and Description tags. Website pages should each be unique with a theme for key words or phrases for each page. Make your Title and Description tags match the content for one of the keywords per page. You can't optimize one single page for many different key words.
Do not use text as an image. Some sites have text and images combined into a jpg or gif image, so you can't select the text with your cursor. If a search engine can't find any searchable text, you will not get SEO results. Also don't make any headlines into gif images, because they should be text with a key word in it.
Local businesses don't need national SEO. A cigar store in Pasadena does not need to optimize for the national or global market. Customers must live nearby. MarCom had a client like this, so we optimized them for Pasadena Cigar stores. It worked. Now it would have been different if they had an online cigar store.
For those of you who need some more help with your search engine optimization visit our website at http://www.marcomnewmedia.com/
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